10 Things You Didn’t Know About Aerin Lauder

When it comes to business moguls and entrepreneurs, few women stand out as much as Aerin Lauder. As a direct heiress to the Estée Lauder cosmetics legacy and the current Style and Image Director for Estée Lauder Companies, she’s carved out a unique name for herself in the lifestyle industry. Here are 10 things you didn’t know about her, that reflect who she truly is as a successful businesswoman and iconic figure.

1. She’s an Heiress to a Cosmetics Empire

Being the granddaughter of Estée Lauder, the founder of the Estée Lauder Companies, Aerin had a lot of shoe-filling to do. Born in New York City in 1970 to Jo Carole Lauder (née Knopf) and Ronald Lauder, she has come to continue the legacy of her family, contributing a lot to the beauty and cosmetic industry.

While many might see Aerin’s position as a birthright, she has proven to be more than just an heiress. She has diligently worked her way through the company, starting from the bottom to reach where she is presently. This highlights her determination to truly earn her place.

2. Aerin Has Her Own Lifestyle Brand

Apart from her role in the family business, Aerin is also the founder and creative director of her own lifestyle brand AERIN. The brand serves as a testament to her innate creative ability and keen sense for trends, offering a unique range of lifestyle products from beauty to fashion and home décor.

Her brand revolves around the philosophy of effortlessness and style, alluding to her personal aesthetic. From furniture and lighting, to tabletop items, accessories, and beauty, she ensures that every product embodies the principle of timeless elegance.

3. She’s Very Family-focused

Apart from being a successful businesswoman, Aerin is also a dedicated mother. She continually stresses the importance of a healthy work-life balance and puts her family affairs at the forefront alongside her career.

She is happily married to Eric Zinterhofer and together, they have two sons. Her Instagram feed is filled with pictures of her family, their travels, and the happy moments they share, truly portraying her as a perfect blend of a doting mother and a dedicated entrepreneur.

4. She Has a Degree in Communications

While naturally inclined towards the beauty industry thanks to her heritage, Aerin pursued a bachelor’s degree in Communications from the University of Pennsylvania. It is evident that her educational background plays a significant part in her current role where communication and marketing are key.

This also worked towards her benefit when she launched her own brand, AERIN, as she knew exactly how to communicate and market her brand ethos effectively to the targeted population.

5. Aerin Is a Dedicated Philanthropist

Aerin doesn’t just chalk up success for herself; she is also dedicated to giving back to the community. She is involved in several philanthropic causes, including her significant role as a member of the Board of Overseers at the University of Pennsylvania’s School of Design.

She also contributes effort and funding towards cancer research and treatment, and is part of The Breast Cancer Research Foundation. This justifies her belief in the balance of power, wealth, and social responsibility.

6. She Has a knack for Interior Design

Aerin’s love for interior design is no secret. In fact, her AERIN brand features numerous home décor pieces that are now in demand globally. She believes that an individual’s surroundings can leave a major impact on their well-being and lifestyle.

Her interior design interests are vividly reflected in her estate in the Hamptons. It’s her own living testament to her brand’s aesthetic – characterized by simple elegance, comfort, and timeless beauty.

7. She Holds Major Positions in Esteé Lauder Companies

In her roles as the current Style and Image Director of Estée Lauder Companies and as the company’s global ambassador, Aerin played a significant part in attracting the younger demographic by modernizing the brand image.

While doing this, she successfully managed to maintain the essence and roots of the brand by carrying forward the legacy of her grandmother Estée Lauder. This highlights her ability to amalgamate the old with the new.

8. Aerin Prioritizes Fitness

Being a firm believer in living a balanced lifestyle, Aerin is very conscious about her health. She constantly maintains that along with work, it is crucial to take out time for some physical exercise.

She enjoys Pilates and yoga, and firmly believes that staying mentally and physically fit helps to lead to more productive and happier life overall.

9. She is an Inspiration for Working Women

Aerin serves as an incredible role model for working women around the globe. She balances her work, philanthropy, and personal life with grace and elegance, proving that one can be successful in all aspects of life.

She emphasizes the concept of being a self-made woman, understanding the nuances of a multi-faceted lifestyle. Aerin advocates for hard work, resilience, and a positive attitude as the recipe for success.

10. She Has a Limited Social Media Presence

Unlike many celebrities, Aerin chooses to maintain a measured presence on social media. Of course, you can find her on Instagram, but her posts are selective, primarily revolving around work and her family life.

This limited digital visibility illustrates her desire for privacy and her choice to keep certain aspects of her life away from the public eye, although she is in no way reductive in her engagement with her followers.

To learn more about Aerin Lauder and her extraordinary journey, visit AERIN and Estée Lauder Companies.