10 Things You Didn’t Know About Aldo Bensadoun

The world of fashion has a multitude of renowned names, one of which is Aldo Bensadoun, the founder of The ALDO Group. He has commanded the industry with his innovative ideas and leadership, but not many people are versed in his intricate life journey behind the brand. Here are ten intriguing facts about Aldo Bensadoun that you might not have known before.

1. Aldo Bensadoun is a Moroccan Jew

Born in 1939 in Morocco, Aldo Bensadoun is a Moroccan Jew. His mother was at the helm of a successful shoe business in France, and his father worked in a grocery store in Morocco. Growing up in an entrepreneurial household had a significant impact on young Aldo, which later influenced his fantastic journey through the business world.

Despite moving to Canada later in life, Aldo considers his Moroccan-Jewish heritage a critical aspect of his international perspective. This multicultural aspect has consistently been reflected in his brand’s diverse designs.

2. He’s Successfully Running a Multigenerational Family Business

Interestingly, Aldo’s family has been involved in the shoe business for four generations, starting with his grandfather. It was his grandfather who moved from Algeria to France and began this shoe business legacy, which was later enhanced by Aldo’s mother through her shoe store.

Aldo soaks in these legacies, being the driving force behind the expansion of the Aldo group worldwide and passing on the baton to his son, David Bensadoun, the current CEO. Thus, making The ALDO Group a successful multigenerational family business.

3. The Inspirational Story Behind the ALDO Brand

The creation of the ALDO brand was sparked by Aldo Bensadoun’s concern for people’s foot health. As a student in the 1960s, he realized that people were sacrificing comfort for style in their footwear. This inspired Aldo to develop a shoe brand that offers both.

ALDO, the brand, was established in 1972 in Montreal, Canada. It disrupted the market with its ‘fashion at a fair price’ philosophy. The brand name was derived from Aldo’s first name, symbolizing a personal touch and commitment from the founder.

4. His Commitment to Social Causes

Aldo Bensadoun’s commitment to society goes beyond making comfortable and stylish footwear. He has consistently expressed his commitment to various social causes. One notable initiative was ALDO Fights AIDS, launched in 2005, which collaborated with leading artists and personalities worldwide to raise money for AIDS research and awareness.

Similarly, his ALDO Group has a corporate social responsibility program focusing on community development, charitable giving, and environmental sustainability, making a positive impact beyond business.

5. He’s a Notable Philanthropist

Aldo’s philanthropic commitments show his depth as an individual. In 2017, he endowed McGill University’s Desautels Faculty of Management with $25 million. This donation established the Bensadoun School of Retail Management centered around retail and customer-focused research.

Similarly, he has also been actively involved in supporting the Shoe4Africa project, predominantly focusing on health and education projects in East Africa. His numerous contributions reflect his desire to give back to the community on a global scale.

6. He Revolutionized the Footwear Industry

Aldo Bensadoun has greatly influenced the footwear industry with his innovative business model. He introduced a new retail concept based on stylish, quality footwear at affordable prices. This disrupted the conventional high-cost model and attracted large customers.

Today, Aldo is known for its fast-fashion business model, swiftly adapting to change in trends and consumers’ taste. His decisions led the retail revolution, making ALDO a globally competitive brand.

7. His Tremendous Success in the Global Market

Under Aldo Bensadoun’s leadership, ALDO group has seen tremendous success globally. Today, the brand boasts over 2,300 stores across 100 countries worldwide, constantly expanding and carving a global footprint.

Aldo’s meticulous approach to internationalization focuses on understanding different cultures, trends, and demands. This has made ALDO a beloved brand globally, spanning from North America to Asia, Europe, and the Middle East.

8. His Unique Management Style

Aldo’s management style is built on empathy, understanding, and egalitarianism. He strongly believes in treating all his employees equally. Reportedly, he even took the time to share breakfast with his employees and know about their lives beyond work, imbibing a personal touch into the professional world.

This unique management style, treating employees as part of a family, has redefined the work culture at ALDO and has played a crucial role in its success, making sure that the employees are content, inspired, and committed.

9. Aldo Bensadoun’s Awards

Given his significant contribution to the fashion industry and society, it’s no surprise Aldo has been recognized with several awards. In 2017, the World Retail Congress honored him with a Lifetime Achievement Award, acknowledging his profound influence on global retail.

Earlier in 2012, he was invested as a Member of the Order of Canada, one of the country’s highest civilian honours. This engagement recognized his philanthropic efforts and contributions to the fashion industry.

10. His Passion for Education and Arts

Education and arts hold a significant place in Aldo’s heart. This is evident from his $25 million endowment establishing the Bensadoun School of Retail Management at McGill University.

Apart from this, he has actively supported arts and music. Aldo Bensadoun was the President of the Montreal Museum of Contemporary Art Foundation and a significant supporter of the POP Montreal independent music festival, reflecting his love for learning, creativity, and music.

To conclude, Aldo Bensadoun’s journey from being a Moroccan Jew to a globally renowned footwear retailer is truly inspiring. His passion for sustainable fashion, philanthropic initiatives, and unique leadership style make him an influential figure in the fashion industry.

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