10 Things You Didn’t Know About Amina Muaddi

Divinely extravagant, glittering, awe-inspiring—these are the words often used to describe Amina Muaddi and her eponymous shoe brand. Known for her signature geometric heel and an aesthetic that blends opulence with minimalistic elegance, Amina Muaddi has become a staple name in the world of luxury footwear. However, there is more to this fashion fairy-tale than meets the eye. Here are 10 things you probably didn’t know about Amina Muaddi.

1. Amina Muaddi Was Born in Romania

Believe it or not, one of the biggest names in luxury footwear wasn’t born in the fashion capitals of London, Paris, Milan, or New York. Amina Muaddi was actually born in the eastern European country of Romania. To Jordanian and Romanian parents, her cultural background has greatly influenced her unique aesthetic.

At a young age, her family moved to Jordan where she spent her childhood. It was during these early formative years that she developed her passion for shoes, often bonding with her mother over shared shopping trips and a mutual love for elegant footwear.

2. She Started Her Career at GYnzo

Muaddi didn’t just wake up as a top-notch shoe designer. The journey to the Amina Muaddi brand we know today was a long and winding road with its fair share of challenges. After studying fashion communication and luxury management, she started her career at the magazine GYnzo, where she was first exposed to the intricacies of the fashion industry.

She describes her time at GYnzo as a learning experience, where she honed her journalistic and analytical skills and gained a better understanding of the fashion business. It was during this period that she started to dream of launching her own brand.

3. Her Signature Geometric Heel Is Inspired by Pyramids

When one thinks of Amina Muaddi’s shoes, what comes to mind is the distinct, flared, geometric heel. This innovative and unique feature is inspired by the pyramids, hence the flat base and tapering end. According to Muaddi, the geometric heel reflects a sense of stability and strength.

Not only does this unique design lend an unmistakable identity to her brand, but it also provides extra comfort to the wearer. The increased surface area at the base of the heel reduces pressure on the foot, allowing for longer wear.

4. She Is Friends with Rihanna

One of the relationship highlights of Amina Muaddi’s career is her friendship with music icon Rihanna. It was the superstar who first wore Amina Muaddi’s shoes on a public platform, skyrocketing the brand’s popularity overnight. The two are more than just mere acquaintances, they have a close relationship and often share moments together on social media.

Impressed by Muaddi’s unique designs and craftsmanship, Rihanna even commissioned her to design shoes for her fashion brand, Fenty. This collaboration marked a huge step for Muaddi’s brand and further cemented her status in the luxury fashion industry.

5. Amina Muaddi Is a Global Brand

Not many designers can boast of a truly global brand, but Amina Muaddi can. Her shoes are sold in over 50 countries worldwide and are coveted by shoe lovers from Australia to Zanzibar. Despite the challenges presented by maintaining a global brand, Muaddi remains committed to her diverse customer base.

Managing customer demands and tastes across different markets is no small feat. By maintaining a distinctive aesthetic and high standard of quality, Amina Muaddi has managed to stay relevant and successful in this highly competitive global market.

6. She Launched Her Brand in 2018

Although it seems as if Amina Muaddi has been a household name for decades, she only launched her brand in 2018. However, her rapid success and rise to the top did not happen overnight. She used to work for esteemed fashion companies such as Alexandre Vauthier and Oscar Tiye before she started her own.

The launch of her brand marked the beginning of a new chapter. Since then, she has solidified her position among the most powerful and significant names in luxury fashion. Her designs are now a staple in fashion week runways and high-profile red carpet events.

7. She Considers Comfort as Important as Aesthetics

Often, high fashion sacrifices comfort for the sake of aesthetics, but comfort is a fundamental principle of Amina Muaddi’s design philosophy. She believes that women should not have to suffer pain to look good, and this ethos is reflected in her shoes. Every shoe is designed to be worn for extended periods of time without causing discomfort.

This commitment to comfort comes from Muaddi’s own experience with high heels. She understands the struggle of uncomfortable shoes and, as such, ensures that every pair that comes from her brand offers superior comfort without compromising style.

8. Her Mother Is Her Biggest Inspiration

Muaddi’s love for shoes was instilled by her mother, who she describes as her biggest inspiration. As a child, she was fascinated by her mother’s vast shoe collection, and their shared passion for footwear was the spark that led to her future career. Today, she considers her mother her number one fan and supporter.

Their shared love of shoes has helped create a strong bond between mother and daughter. She credits her success to the unconditional support and love she has received from her family.

9. Her Shoes Can Take Up to Nine Months to Make

Each pair of Amina Muaddi shoes is a work of art that can take up to nine months to create. This long process includes brainstorming ideas, sketching designs, going through several prototypes, and finally creating the finished product. The shoes are handcrafted by Italian artisans who uphold the highest standards of quality and craftsmanship.

The length of time reflects the brand’s commitment to producing the highest quality footwear. From the materials used to the craftsmanship involved, every detail matters to ensure that the final product is nothing short of perfection.

10. Amina Muaddi Has No Formal Training in Shoe Design

Despite her monumental success in the world of luxury footwear, Amina Muaddi actually has no formal training in shoe design. She learnt everything from her experiences and strong dedication towards fashion. While this might seem like a disadvantage, Muaddi leveraged it to create a unique design language distinctive from others in the industry.

Lack of formal training has not held her back. If anything, it has allowed her to experiment more and iterate on the typical norms of shoe design to create something unique. Her unique designs have become a testament to the power of creativity and determination, proving that success doesn’t always come in a traditional package.

There’s so much more to Amina Muaddi than meets the eye. Driven, innovative, and dedicated, she has built a career in the world of luxury footwear based on her passion and commitment to her craft. Here’s to many more successful years for her and her namesake brand. Don’t forget you can shop the latest collection right here: Amina Muaddi official website.