10 Things You Didn’t Know About Anaita Shroff Adajania

Anaita Shroff Adajania, a name synonymous with fashion in India is a force to be reckoned with. She has donned multiple hats as a fashion stylist, costume designer, and actor. Her work, both innovative and timeless, has peppered the Bollywood industry for years. She is born to style and has been successful in manifesting her unique vision through many outstanding wardrobes. Despite being in the public eye, she has maintained an air of mystery around her. Unveiling that mystery, here are 10 things you probably didn’t know about Anaita Shroff Adajania.

1. The Early Days

Contrary to popular belief, Anaita Shroff Adajania didn’t have a straightforward journey into fashion. She has a bachelor’s degree in Commerce and Economics from St. Xavier’s College in Mumbai. However, her passion for fashion was evident from the very beginning. She used to alter and redesign her clothes, demonstrating her creativity and fashion sensibility from an early age.

It was after college when Anaita decided to do a course in fashion from Parsons School of Design, New York. This paved the way for her fruitful career in fashion, which has now spanned over two decades.

2. Beginnings of Her Bollywood Career

Anaita’s Bollywood journey began right after her return from New York. Instead of diving into the fashion industry directly, she chose Bollywood. Her debut work as a costume designer was in the film ‘Dilwale Dulhaniya Le Jayenge’ (DDLJ). She was responsible for the iconic looks of characters played by Shah Rukh Khan and Kajol.

Over time, Anaita’s work garnered immense appreciation and respect in Bollywood, and she became one of the most sought after costume designers in the industry. She has worked with numerous A-list celebrities, and her designs have played a pivotal role in defining their on-screen characters.

3. Vogue India’s Fashion Director

Anaita isn’t just a brilliant costume designer but also a reputed fashion director. She became Vogue India’s first-ever Fashion Director when it was established in 2007 and has been holding the position since. Her intuitive understanding of fashion and solid attention to detail have catapulted Vogue India to great heights.

Under her direction, Vogue India has featured many significant international and national personalities, showing the power of her networking abilities and her broad understanding of both mainstream and experimental fashion.

4. A Successful Youtube Channel

An eager fashion lover and a natural on camera, Anaita launched her YouTube channel in partnership with Conde Nast Video. The channel, ‘Feet Up With The Stars’, is an intimate chat show where she hosts Bollywood celebrities in a relaxed setting.

The YouTube channel has given fans a deeper insight into Anaita’s charismatic personality and impeccable sense of style. It’s a venture that expresses her multifaceted talents, serving as another platform for her to share and inspire.

5. Numerous Awards and Recognitions

Anaita’s contribution to fashion and Bollywood hasn’t gone unrecognized, she has won numerous awards over the years. Her styling for films like ‘Dhoom 2’ and ‘Love Aaj Kal’ has garnered awards such as the IIFA Best Costume Design Award and the Filmfare Award for Best Costume Design.

She was also included in Business of Fashion (BoF) 500 list in 2019 – a definitive list describing people shaping the global fashion industry. This demonstrates the respect and recognition Anaita has achieved globally.

6. The Lesser Known Actress

It might come as a surprise to many that Anaita has also acted in a few Bollywood movies. She acted in movies such as ‘Dilwale Dulhaniya Le Jayenge’, ‘Being Cyrus’, and ‘Kal Ho Naa Ho’. Her cameos are proof of her versatility and her love for the Bollywood industry.

Though acting isn’t her primary profession, it is a side of her that many aren’t aware of. Her natural elegance and charm have always added to the characters she has played.

7. A Yoga Enthusiast and Fitness Lover

Apart from her work, Anaita is known to be a yoga enthusiast. She believes in maintaining a balanced lifestyle and attributes her energy and creativity to her fitness regime. She often shares her yoga routines and workout sessions on her social media platforms, inspiring many to lead a healthier lifestyle.

Her love for wellness isn’t just limited to exercise. Anaita is also known to be a foodie who prefers wholesome, nutritious food. She believes in nurturing her body from the inside out – a principle that is often reflected in her work.

8. Passion for Interior Design

Another one of Anaita’s passions, lesser-known, is interior design. She has a keen eye for aesthetics, which she easily translates into designing interiors. She often shares glimpses of her tastefully set home on her Instagram feed, showcasing her eclectic style and design sensibilities.

9. Her Love for Travel

Anaita is an avid traveler and believes in the power of travel to impart new life experiences and ideas. She often shares her travel pictures on Instagram, ranging from luxury resorts to local markets. Every place she visits leaves her with fresh ideas and inspiration.

10. Family Life

Despite being a successful costume designer and fashion director, Anaita equally cherishes her role as a wife and mother. She is known to maintain a healthy work-life balance. Married to Homi Adajania, a renowned director-producer, they have two sons. Their family pictures and moments often grace her social media profiles, emanating warmth and love.

Anaita Shroff Adajania is truly a multifaceted personality who inspires many through her ideas, achievements, and life. Her journey is a testament to her unyielding passion and hard work. Eager to know more about her? Here are some useful links:
Vogue contributions
Feet Up With The Stars