10 Things You Didn’t Know About Axel Oberwelland & Family

This article dives deep into the lives of one of the wealthiest families in the world, the Oberwelland family, with special emphasis on the patriarch, Axel Oberwelland. Privileged, yet not overly flashy, we bring you ten intriguing details about this industrious clan that you probably didn’t know!

1. An Empire Built on Sweets

The Oberwelland family is most renowned for their ownership of the sweet goods empire, Storck, which is responsible for popular brands such as Werther’s Original, Toffifay, and Superdickmann’s. Head of the family, Axel Oberwelland, inherited the enterprise from his father Klaus, who was also deeply involved in the confectionery business.

Axel’s great-grandfather, August Storck originally founded the company, making the confectionery business a long-standing family tradition. From initially selling candy in the pack to manufacturing globally loved brands, Storck truly is a success story built on sweets.

2. A Secretive Bunch

The Oberwelland family is notoriously private, rarely appearing in the public eye. Axel Oberwelland, in particular, keeps a low profile with very little known about his private life or management style. He is not known to give interviews or participate in public events, ensuring a protective barrier around the family’s private dealings.

This air of mystery adds to their intrigue and has kept the family out of intense public scrutiny. Nevertheless, they continue to make substantial economic and philanthropic contributions to society whilst maintaining their privacy.

3. Billionaire Status

Known as one of Germany’s richest families, Axel Oberwelland has a staggering net worth. According to Forbes, as of 2019, his net worth sat at a colossal $3.8 billion, making him one of the world’s most affluent people. Tremendously successful in their business, the family’s net worth only seems to be escalating each year.

This comes as no surprise considering that nearly one billion Werther’s Original alone are sold per year worldwide. However, despite their billionaire status, the family is known to keep a low profile, focusing more on their business endeavors than flaunting their wealth.

4. Philanthropic Endeavours

The Oberwelland Foundation, established by Axel Oberwelland, focuses on children and adolescents, promoting their healthy and robust development. Unlike other wealthy individuals that often make large, public donations, the Oberwelland family tends to go about their philanthropic work quietly and without seeking attention.

The Foundation supports projects that are dedicated to improving the lives of children and young people, especially in the areas of education, nutrition, and sport. Despite their immense wealth and influence, they make a point to use their resources as a tool for positive impact, contributing to a range of altruistic causes.

5. Art Enthusiasts

An exciting aspect about Axel Oberwelland & family is their love for art. Axel is known to be an avid collector of contemporary art and has amassed quite a collection over the years. Specifically, he has a deep appreciation for pop and photographic art.

Not just passionate about collecting, Axel Oberwelland also contributes to the art world through his foundation. The Oberwelland Foundation is also known to support cultural and artistic projects, contributing to society’s enrichment.

6. Climate Change Advocates

Axel Oberwelland & family are known to hold a broad pool of interests, and one such area is climate change. They are avid supporters of climate change initiatives and have put efforts into making their company, Storck, more environmentally friendly.

Storck has committed to reducing its CO2 emissions by 5% every year until 2030. This commitment to environmental sustainability shows that the Oberwelland family not only strives to lead from a business perspective but also considers their company’s impact on the environment.

7. Private Investment Firm

Axel Oberwelland is not solely reliant on his confectionery empire for wealth. He also has a private investment firm, A. B. Investors, which manages his private investments. This firm represents his interests in various industry sectors.

The firm aims to invest in companies that have a clear focus on sustainability, innovation, and entrepreneurship, echoing Oberwelland’s own business ethos. His diverse investment portfolio further boosts his family’s wealth and showcases his dynamic in financial management.

8. Family Traditions

The Oberwelland family has strong ties to tradition, especially how they run their business. Keeping Storck within the family for over 100 years, the Oberwelland clan strongly value their familial roots when it comes to their business practices.

Such family traditions and history provide a unique perspective to their business approach. Elevating the family legacy, the Oberwelland’s have successfully managed to keep their company thriving generation after generation.

9. A Family of Educators

Not just business minded, several members of the Oberwelland family are also influential educators. Axel’s father, Klaus Oberwelland, was an honorary professor at Münster University, sharing his business insights with the MBA students there.

Today, part of the mission of their Oberwelland Foundation is to support education initiatives, making quality education accessible to all children. A family that value both informal and formal education, they continue paving the way for future learning opportunities.

10. Resilience in Difficult Times

The Oberwelland family has demonstrated their resilience time and again, even in the face of grave adversity. In the early 2000s, the family faced a challenging period when Klaus Oberwelland, Axel’s father and then head of the company, tragically passed away.

Axel assumed leadership of the company and weathered the storm, demonstrating his business acumen by successfully steering the company through this difficult period. His resilience and dedication have contributed enormously to Storck’s and the family’s ongoing prosperity.

In conclusion, the Oberwelland family, particularly Axel Oberwelland, is an embodiment of success, resilience, and groundedness. There’s much more to their story than just being the head of a global candy empire. Their commitment to philanthropy, passion for art, and dedicated environmental advocacy collectively paint a picture of a dynamic, well-rounded family with diversified interests.

For more information about their philanthropic efforts, visit their foundation’s official website. Oberwelland Foundation.