10 Things You Didn’t Know About Ben Francis

Not every entrepreneur’s journey to success is cut from the same cloth; Ben Francis, the co-founder of Gymshark, is no exception. Starting as a pizza delivery boy and evolving into a multi-millionaire, his journey is incredibly inspiring. Here are ten aspects about Ben Francis that you probably didn’t know.

1. Starter of Gymshark: His Childhood Dream

For as long as he can remember, Ben was always fascinated by the fitness industry. Growing up, he vividly remembers drawing plans out for his own gym. Decades later, what started as an adolescent dream became a global reality – Gymshark, a leading fitness apparel and accessories brand.

Exploiting his love for fitness and his technical skills, he began producing gym clothing designs in 2012. Today, Gymshark is considered one of the most successful fitness clothing brands in the world, with a significant online presence.

2. He Was a Delivery Boy

Unlike most people on the cusp of their adult lives who usually prefer ‘professional’ jobs, Ben Francis started his journey as a delivery boy at Pizza Hut. Though it was a humble beginning, it gave him time to work on his entrepreneurial dreams.

Working on a zero-hour contract at Pizza Hut, it allowed him the flexibility to focus on his venture. This initial job experience taught him essential work-life skills that he applied to make Gymshark a global success.

3. A Self-taught Web Developer

One might assume that Ben Francis’ journey with Gymshark probably involved hiring a team of specialists, including web developers. However, Francis taught himself to code websites at the young age of 16.

Using online resources and focusing on self-improvement, Francis built the Gymshark website from the ground up. His passion and tenacity are a testament to what can be achieved with determination and hard work.

4. A College Drop-Out

Like many great entrepreneurs, Ben Francis is also a college drop-out. After a year studying business at Aston University, he decided to leave the institution to concentrate on Gymshark entirely. The risk he took was rewarded when Gymshark’s success began to skyrocket.

While education plays a significant role in our lives, Francis proves that success can also lie outside of traditional paths if one has strong commitment and vision.

5. Produced First Products at Home

The first products that Gymshark launched were crafted right in Francis’s garage. Using a sewing machine and screen printer he bought, he and his friends began producing handmade workout apparel.

This is a reminder that one doesn’t necessarily need a huge production house or large investments to start a business; sometimes, a decent idea, unwavering dedication, and a garage is all you need.

6. His Role Model is Steve Jobs

Ben Francis looks up to Steve Jobs to learn and implement his business strategies. He even states that reading Jobs’ biography inspired him to reshape his business model.

This admiration for Jobs showcases the importance of looking up to those who have achieved greatness. Their lives and experiences can provide invaluable insight and guidance.

7. Strictly Follows 80/20 Principle

Francis strongly believes in the 80/20 principle, also known as the Pareto Principle. This theory suggests that 80% of the outcomes result from 20% of our efforts. Ben applies this principle to his businesses and life, focusing on the things that yield the most significant results.

Implemented correctly, this principle can significantly boost productivity, and Ben Francis is a living example of that.

8. A Strong Advocate of Direct-to-Consumer

Instead of partnering with retailers, Ben Francis chose the D2C (Direct-to-Consumer) approach for Gymshark. Selling directly to consumers allowed complete control over the brand and a direct line to customer feedback.

This business philosophy enabled Gymshark to maintain its brand identity and build stronger relationships with their customers, contributing to its success.

9. Values Physical Health

Physical fitness is not just a business for Ben; it’s a lifestyle. He is often seen promoting fitness on his social media channels. Passionate about bodybuilding, his dedication towards health and fitness is a source of inspiration for his targeted audience.

His devotion to physical health does not stop at himself but extends to his employees. Gymshark’s headquarters is furnished with a hi-tech gym to foster physical well-being.

10. He Turned Gymshark into a £1 billion Brand

Lastly, it’s worth mentioning that Ben turned Gymshark into a fitness empire valued at over £1 billion! This remarkable success story is a testament to his business acumen, resilience, innovative thinking, and the fact that dreams do come true.

From making T-shirts in his parent’s garage to helming a billion-dollar company, Ben Francis’ journey continues to serve as an inspiration to budding entrepreneurs worldwide.

For more information about Ben Francis’ remarkable journey, explore these resources:

Gymshark: Ben Francis

BBC News: How a pizza delivery boy made billions

Business Insider: The Gymshark Billion-dollar story