10 Things You Didn’t Know About Benjamin Alexander Huseby & Serhat Isik


When it comes to the world of fashion, there are always designers who captivate audiences with their unique perspective and creative vision. Benjamin Alexander Huseby and Serhat Isik are two such designers who have made a significant impact on the industry. Known for their label GmbH, the duo has successfully blended avant-garde aesthetics with streetwear influences, creating a brand that celebrates diversity, inclusivity, and sustainability. In this article, we delve deeper into their fascinating journey and reveal 10 things you may not have known about Benjamin Alexander Huseby and Serhat Isik.

1. A Tale of Two Creatives

Benjamin Alexander Huseby and Serhat Isik share not only a creative partnership but also a personal one. The duo met in Berlin while studying fashion design at the esteemed Universität der Künste. Their collaboration started with the establishment of fiction+reality, a platform that sought to merge fashion, photography, and art. This synergy eventually led them to create GmbH in 2016, a gender-neutral label that challenges traditional norms and fuses elegance with subversive aesthetics.

Throughout their journey, the designers have remained true to their roots and Berlin’s underground scene, incorporating influences from the city’s vibrant cultural landscape into their designs. Their creations often reflect their diverse backgrounds, with Huseby hailing from Norway and Isik from Turkey, resulting in a brand that celebrates inclusivity and multiculturalism.

2. The Name Behind GmbH

The unique name of the label, GmbH, was chosen as a tribute to the legal structure of German companies. It acts as a nod to the city’s fashion scene and references the corporate world’s influence on creative industries. The name encapsulates the brand’s rebellious and avant-garde nature, challenging societal norms and blurring the lines between high fashion and streetwear.

GmbH’s aesthetic is characterized by its distinct combination of tailored, deconstructed silhouettes and athletic influences. This juxtaposition has garnered attention from fashion enthusiasts worldwide, as they push the boundaries of what is considered contemporary fashion.

3. Sustainability at the Core

Benjamin Alexander Huseby and Serhat Isik prioritize sustainability throughout their creative process. The duo believes in the importance of responsible fashion production and integrates sustainable practices into their designs. They actively source recycled fabrics and deadstock materials, breathing new life into discarded textiles and minimizing waste.

By embracing sustainability, GmbH stands as a beacon of environmental consciousness in an industry often marred by excess and overconsumption. Their approach showcases the possibility of combining ethical practices with groundbreaking aesthetics, inspiring other designers to follow suit.

4. From Runways to Red Carpets

Over the years, GmbH’s avant-garde creations have made their way onto both international runways and red carpets. Celebrities such as Rihanna, Lady Gaga, and Solange Knowles have all donned the label’s avant-garde designs, solidifying its influential position within the fashion world.

The brand’s ability to bridge the gap between high fashion and streetwear has garnered acclaim from critics and fashion insiders alike. Their designs are known for their experimental cuts, bold prints, and attention to detail, showcasing the duo’s ability to create pieces that resonate with individuals from all walks of life.

5. The Art of Collaboration

Benjamin Alexander Huseby and Serhat Isik have a keen eye for collaboration, recognizing the power of merging creative forces with other like-minded individuals. They have partnered with artists, musicians, and photographers, pushing boundaries and exploring new avenues of expression.

Some notable collaborations include projects with Swedish artist and filmmaker Klara Liden and renowned photographer and filmmaker Wolfgang Tillmans. These collaborations have allowed GmbH to fuse different art forms, resulting in thought-provoking collections that blur the lines between fashion and other disciplines.

6. The Power of Fashion Film

While traditional runway shows have always played a significant role in the fashion world, Benjamin Alexander Huseby and Serhat Isik understand the power of storytelling through fashion film. The duo utilizes this medium as a tool to showcase their collections and expand the narrative surrounding their designs.

They have collaborated with award-winning directors and production teams to create visually striking fashion films that transport viewers into the world of GmbH. These films encapsulate the brand’s ethos, inviting audiences to delve deeper into their vision and the societal issues they seek to address.

7. A Champion for Diversity and Inclusivity

Diversity and inclusivity are at the heart of GmbH’s philosophy. The brand’s runway shows and campaigns consistently feature a diverse range of models, celebrating beauty in all its forms. Benjamin Alexander Huseby and Serhat Isik actively challenge industry norms by casting models of varied ethnicities, body types, and gender identities – promoting a more inclusive vision of fashion.

Their dedication to representation extends beyond the runway, as they work to create a sense of community and support for individuals who have often been marginalized within the fashion industry. Through their designs and initiatives, GmbH strives to inspire positive change and foster a more accepting and diverse creative landscape.

8. Reinventing Classic Sportswear

GmbH’s unique approach to fashion includes a reinvention of classic sportswear. The designers take inspiration from athletic aesthetics, incorporating elements of team uniforms and performance gear into their designs. However, GmbH’s interpretation goes beyond traditional sportswear, blending it with high fashion detailing and avant-garde cuts.

This fusion of athletic influences with tailoring techniques results in garments that are simultaneously functional and fashion-forward. The brand’s ability to bridge the gap between athletic wear and high-end fashion has solidified their position as innovators within the industry.

9. Recognized Excellence

GmbH’s boundary-pushing designs and commitment to sustainability have not gone unnoticed. The label has received several prestigious awards and nominations, highlighting the impact of their work within the fashion industry.

In 2019, the duo was honored with the prestigious Woolmark Prize, recognized for their innovative use of merino wool in their collections. They have also been nominated for the ANDAM Fashion Award, further cementing their position among fashion’s elite.

10. The Future of GmbH

As GmbH continues to make waves within the fashion industry, Benjamin Alexander Huseby and Serhat Isik show no signs of slowing down. The duo aims to expand the brand’s reach while staying true to their core values of sustainability, inclusivity, and challenging societal norms.

GmbH’s impact extends beyond the world of fashion, inspiring individuals to embrace their authentic selves and celebrate diversity. With their avant-garde sensibility and commitment to positive change, Benjamin Alexander Huseby and Serhat Isik are poised to shape the future of fashion.

Useful Links:
Official GmbH Website
GmbH on Instagram
GmbH on Vogue
Serhat Isik and Benjamin Huseby on Business of Fashion