10 Things You Didn’t Know About ‘Coach’

Coach is a globally renowned brand, famed for its array of exquisite products, including handbags, footwear, apparel, and accessories. Known for their distinctive craftsmanship and striking visual charisma, Coach has effortlessly experienced an explosive rise to the top of the fashion industry. This article explores some lesser-known facts about this prestigious brand. Discover some surprising information about Coach that’s bound to leave you astounded.

1. Coach’s Initial Start and First Product Line

Many luxury handbag enthusiasts might not know that this high-end fashion brand begun its journey by making billfolds and wallets, not handbags. Originally named Manhattan Leather Bags, Coach was founded in 1941 in a loft in Manhattan, New York.

In addition, the first handbags produced by Coach featured a distinctive combination of tan, burnished cowhide on the outside and pigskin on the inside. This exceptional combo soon became one of Coach’s signature styles and set the brand apart in the realms of high luxury.

2. The Inspiration behind Coach’s Original Designs

While Coach has gained fame for its stand-out designs, few are aware that the original design inspiration for Coach handbags came from the world of sport. Specifically, the founder was inspired by the simple and resilient construction of a baseball glove.

The brand took inspiration from the fact that baseball gloves soften and become more characterful with use and age. This became a defining characteristic of Coach bags, which are famous for their rich patina that develops over the years.

3. Coach’s Iconic Logo

The horse and carriage logo that has become symbolic of Coach wasn’t introduced until Bonnie Cashin had joined the company. The logo represents the brand’s early beginning and its name “Coach” which is influenced by the classic horse-drawn carriages.

This iconic logo was first used in 1962 and has since become a timeless representation of the brand’s enduring legacy. Despite the changes faced by the company over the decades, their logo has successfully stood the test of time.

4. Coach’s Groundbreaking Designer

American designer Bonnie Cashin is widely credited with revolutionizing Coach’s design philosophy. Hired in 1962, Cashin introduced vibrant colours, removable shoulder straps and side pockets in the brand’s collections.

Employing innovative ideas and materials, Cashin brought a new aesthetic to Coach that was both functional and stylish. She also created the brand’s first organizer handbag, forever changing the way Coach approached handbag design.

5. The Innovative Turnlock

The turnlock is a fascinating part of Coach history. The brand’s turnlock hardware was first introduced by Bonnie Cashin and has since become an intrinsic part of the Coach DNA.

Cashin was once quoted as saying that life was too short to be constantly fussing with buckles. Hence, she wanted to create a handbag clasp that was easy and quick to operate. The result was the iconic turnlock, which has become a signature feature on many Coach bags.

6. Coach’s Ban on Logo Oversaturation

While many luxury brands overuse their logos, Coach is one brand that has taken a conscious stand against this trend. Under the leadership of Executive Creative Director Stuart Vevers, Coach has scaled back the use of its C logo on products, focusing more on their quality and design as a representation of the brand.

This allows Coach to maintain an understated elegance and exclusivity while still being recognisable as a prestigious brand. It’s a radical move that goes against the prevalent trend in high-end fashion, where oversaturated logos are often seen as a status symbol.

7. Coach as a Responsible and Sustainable Brand

In the face of growing concerns about the environmental sustainability of the fashion industry, Coach has made a commitment to reduce its environmental impact. The company’s Corporate Responsibility Goals outline their commitment to sustainably source materials and reduce waste, committing to acknowledging its responsibility towards the planet and local communities.

Moreover, Coach has also committed to creating a diverse and inclusive work environment. They believe in ensuring that their workplace not only respects but celebrates the individuality of every employee.

8. Coach’s Philanthropy Work

In addition to its commitment to sustainability, Coach is also renowned for its philanthropy work. The Coach Foundation was established in 2008 and has since donated over $50 million to nonprofit organizations around the world.

The foundation’s mission is to support organizations that empower individuals to overcome adversity, focusing on education and mentorship programs. It shows that Coach is not only committed to creating products of the highest quality but also to making the world a better place.

9. The Rebranding to Tapestry

In 2017, Coach Inc. was renamed Tapestry to better reflect its evolved status. This umbrella includes other high-end brands like Kate Spade and Stuart Weitzman. However, the Coach brand itself didn’t change its name or logo, and continues to operate under its original moniker.

The rebranding was a strategic decision to differentiate the corporate entity from the Coach brand, allowing each to have its distinct identity and independence.

10. The Growth of Coach

Since its inception in 1941, Coach has grown from its humble beginnings in a Manhattan loft to being a globally recognized brand. Today, it operates over 1,000 stores worldwide, showcasing its luxury products to customers globally.

Despite the massive growth and the remarkable evolution of the brand’s aesthetic, Coach continues to stay true to its core philosophy of celebrating the original American attitude and design.

Having learned these interesting tidbits about Coach, it’s clear that it’s not just a fashion brand, but an institution with a rich history and a bold vision for the future.

For more information about Coach, check out their official website here. You can also explore their commitment to sustainability and diversity here and their philanthropy work here.