10 Things You Didn’t Know About Denise Coates

“The world’s richest self-made woman residing in the United Kingdom runs one of the largest online betting empires globally. This phenomenal woman, Denise Coates, co-founder of Bet365, continues to inspire and intrigue the masses. Here are ten things you might not know about the iconic ‘Lady Luck'”.

1. Denise Coates Started Young

Denise Coates was introduced to the betting world by her father, who owned a small chain of betting shops. At an early age, Denise worked as a cashier in those shops, where she gained basic knowledge about the betting and gambling business.

Coates didn’t actually begin her career in bookmaking until she was in her 20s. Still, her exposure to the industry from a young age undoubtedly helped shape her future success. She used to mark up the bet slips in local pubs before graduating to manage the entire business.

2. She’s a Self-Made Billionaire

Coates turned her father’s modest chain of betting shops into a billion-dollar online gambling empire. Her journey from a cashier to the CEO of Bet365 is a story of grit, determination, and business acumen.

She started Bet365 from a portacabin in Stoke-on-Trent, borrowing against her family’s betting shop estate to fund the venture. Her venture has since grown into one of the world’s largest online gambling companies.

3. An Economic Genius

Denise Coates graduated from the University of Sheffield with a first-class degree in econometrics. She is not just any businesswoman but an economic genius, which significantly contributed to her success.

After university, she took over and ran her father’s betting shops, expanded them and finally sold them to Coral in a multimillion-pound deal. This, combined with her knowledge of econometrics, gave her the robust base needed to start Bet365.

4. Queen Bee of Online Betting

With the eruption of the internet era, Denise Coates saw an opportunity in the digital betting market. In 2001, she launched Bet365, becoming a pioneer in the industry, long before smartphones even existed.

Her vision and ability to adapt with technological advances undoubtedly contributed to her successful career. Bet365 became one of the first to offer real-time betting options, making it a groundbreaking moment in the online betting industry.

5. Shattering Gender Stereotypes

As the CEO of Bet365, Coates is shattering gender stereotypes in the male-dominated world of gambling. She is considered one of the most powerful women in business, and her success story is inspiring women around the world.

Despite facing criticism and scrutiny as a woman in a predominantly male industry, she stayed focused on her vision and defied all odds to make Bet365 a global brand.

6. A Massive Charity Contirbutor

Denise Coates doesn’t just earn, but she believes in giving back too. Through the Denise Coates Foundation, she has donated hundreds of millions to charitable causes.

From focusing on poverty and deprivation to supporting education and medical research, her foundation has played a crucial role in making a substantial social impact. Coates herself continues to emphasise the importance of charity, highlighting the necessity for more wealthy individuals to contribute to societal progress.

7. Highest Paid Boss in the UK

Denise does not only rank among the top wealthiest women worldwide, but she’s also the highest-paid boss in the UK. Each year since 2016, she’s reported earnings of several hundred million pounds, a figure that includes dividends from her majority stake in Bet365.

Her remarkable remuneration package has inevitably sparked discussion and controversy, but it’s important to note that her salary is determined by Bet365’s success and the fact that she retains a 50% stake in the company.

8. Every Day is A Workday

A key to Denise’s success is her alleged routine of working every day, demonstrating her dedication and commitment to her business. She was once quoted as stating that to be successful, one must “put the hours in.”

Coates reportedly starts each workday at 6.30 am, even working on holidays and weekends. With this level of dedication, it’s no wonder that she’s been able to grow and sustain one of the world’s biggest online betting companies.

9. Prefers to Shy Away from the Spotlight

Despite being one of the highest-earning women in the world, Denise Coates maintains a low public profile. She rarely gives interviews or appears in the media, which adds an element of understatedness and mystery to her persona.

This privacy goes hand in hand with her approach to business. Her primary focus is on growing the company, and she doesn’t allow the limelight or media fascination to deter her from her goal.

10. Led Bet365 to Sponsor Several Sports Teams

Denise has helped Bet365 engage in several high-profile sports sponsorship deals. The company has become an official sponsor to Stoke City Football Club, alongside partnerships with numerous horse racing tracks and events across the UK.

These sponsorships not only help promote the brand but also provide vital revenue streams to sports clubs, showing once again Denise’s astute business acumen.

Learn More

You can discover more about this inspiring woman and her business journey on the following links:


Profile on The Guardian

Profile on Forbes

“Dive deep into the world of Denise Coates, a woman who continues to break boundaries and prove that with determination, hard work, and a clear vision, anything is possible.”