10 Things You Didn’t Know About Ferdinando Verderi

When you talk about creativity and innovation in the fields of marketing and advertising, one name that stands tall and respected in the industry is Ferdinando Verderi. Verderi is a marketing tour de force and has been the mastermind behind countless successful ad campaigns. Despite his prominence in his field, there are still some surprising things you might not know about this advertising genius. This article will shed light on 10 interesting facts about Ferdinando Verderi that you probably didn’t know.

1. He is a Co-Founder of Johannes Leonardo

Ferdinando Verderi is one of the four co-founders of Johannes Leonardo, an advertising agency based out of New York. The agency was established in 2007 with the philosophy ‘the consumer is the medium’, a belief that has led the organisation to develop unconventional and innovative campaigns that push the boundaries of traditional advertising.

Under Verderi’s creative leadership, the agency quickly rose to fame in the advertising sphere, working with big names like Adidas, Google, EA Sports, and MassMutual. The driving force behind the agency’s success has often been accredited to Verderi’s unique creative vision and drive.

2. He Helped Create “Original Is Never Finished”

One of the notable campaigns that Ferdinando Verderi was instrumental in shaping is Adidas’ “Original Is Never Finished,” which made waves in the advertising world and earned the campaign the Grand Prix at Cannes Lions International Festival of Creativity in 2017.

This award-winning campaign redefined the concept of creativity, demonstrating that originality doesn’t always have to do with completely new ideas but can also involve reimagining and reinterpreting existing concepts. Verderi’s push for evolution over revolution in creativity has become a hallmark of his career.

3. He Previously Worked at Vogue Italia

Before his journey with Johannes Leonardo, Verderi worked as a creative consultant at Vogue Italia, where he had his first professional encounter with the fashion industry. During his tenure at the renowned magazine, Verderi helped Vogue Italia drive growth by digitizing its content and expanding its social media presence.

This experience gave him a distinct perspective on storytelling and aesthetics, a mainstay of his work in advertising. His unique understanding of luxury and branding helped Vogue Italia excel in the digital era, an achievement he carries on in his subsequent work.

4. He’s a Champion of Women’s Rights

Ferdinando Verderi is more than an advertising genius; he’s also a passionate advocate for women’s rights. Verderi worked on the “My Body My Choice” project launched by Gucci. The project sought to advocate for reproductive rights and women’s freedom to make decisions about their bodies.

The campaign was indeed a brave endeavor in a world still grappling with gender inequality. Verderi’s passion for causes and human rights is evident from his choice to leverage his advertising prowess for such important societal issues.

5. He’s a Strategic Partner at Adidas

6. He Worked on Versace’s Multi-Channel Advertising Campaign

7. He Served on the Board of Vignelli Center

8. He’s Played a Key Role in Adidas’ World Cup Campaign

9. He Worked on Google’s Phone by Google Campaign

10. He Believes in the Power of Simplicity

It’s evident that Ferdinando Verderi is a fascinating character in the world of advertising. His journey is a testament to creativity, perseverance, and the willingness to use platforms for a bigger cause. For more information about his career and works, check out the links below.

Johannes Leonardo

Cannes Lions Festival of Creativity


Vogue Italia


Vignelli Center