10 Things You Didn’t Know About ‘Giuliano Calza’

Giuliano Calza, the phenomenal co-founder and creative director of GCDS, has made a significant impact in the fashion industry. Known for his redefining take on streetwear, Calza has cemented his name worldwide. Despite his success, there’s a lot unsung about him. To help you know more, we’ve listed down ten fascinating facts you probably didn’t yet know about Giuliano Calza.

1. Calza’s Background Wasn’t Initially In Fashion

Though Calza is one of the most prominent names in fashion today, his background was in a completely different field. He studied Economics at Naples Eastern University and even went on to start a career in marketing in Shanghai.

However, he always felt drawn by the beacon of the fashion world. He took a leap of faith, quit his job and returned to his native Italy to pursue his passion. It wasn’t long after this that he co-founded GCDS.

2. His Brand GCDS Started as a Hobby

GCDS (God Can’t Destroy Streetwear) was born from the idea of creating quality made-in-Italy streetwear. At first, it started as a hobby among Calza and his brother Giordano. They began by producing branded tees and socks, never intending for it to become a global brand.

The brand gradually gained popularity and went on to make the brothers leading figures in the fashion industry. Every GCDS piece today still maintains the made-in-Italy mantra and is proudly worn by celebrities around the globe.

3. He Got Inspired by Anime

Calza has a love affair with anime and Manga. He has claimed in numerous interviews that anime has played a significant role in shaping his perspective toward fashion design.

For him, anime represents the digital optimism of younger generations. This translated into playful styles and colorful styles that have become his trademark in GCDS collections.

4. His First GCDS Collection Sold Out In A Day

When Calza and his brother launched their first GCDS collection, nobody could have predicted how successful it would be. The collection was sold exclusively online, and in one day, everything was sold out. This early success marked the beginning of the GCDS journey.

The instant success was a wake-up call for him, and he realized that GCDS was larger than he initially intended. This is when he decided to take it professionally and make a career out of it.

5. He Maintains a Visual-Conscious Aesthetic

Calza’s genius isn’t solely dedicated to designing and producing garments. He is also deeply concerned with the visual and aesthetic aspects of his brand and constantly strives to elevate these elements. His visuals and marketing techniques are strategically designed to represent youth culture.

His Instagram feed is a perfect example of his visual-conscious aesthetic. From model selection to location, every detail of his brand’s image is carefully curated.

6. He Encourages Having Fun in Fashion

Despite the seriousness that often surrounds the fashion industry, Calza believes in the element of fun. He often emphasises individuality and the freedom to express oneself.

His designs are geared towards the younger generation who resonate with his mindset. This, in tandem with his humour, has made him a force to be reckoned with.

7. His Runway Shows Are Unlike Any Other

A GCDS runway show is far from conventional. In these shows, models have strutted down the runway with three breasts, and ridiculously sized accessories are no stranger. His shows are intended to be a visual spectacle and a unique, unforgettable experience for each guest.

This unconventional approach not only reflects Calza’s uniqueness but also places him at a different realm from his fashion contemporaries.

8. Celebrities Worldwide Adore His Designs

Calza’s designs have found favor among celebrities and influencers worldwide. Notably, famous figures like Joe Jonas, Dua Lipa, Kendall Jenner, and Bella Hadid have been spotted donning GCDS outfits.

His designs blend modern sensibilities with elements of pop culture, creating a unique style that resonates with the public as well as the elite, further solidifying his position in the industry.

9. He Values Sustainability

Other than serving fashion-forward statement pieces, Calza is also committed to pursuing sustainability. He incorporates recycled materials in his collections, emphasizing the narrative of environmentally friendly fashion.

He envisions a future where the glamorous fashion industry does not compromise the well-being of our planet. Calza’s strive for sustainability is a testament to his progressive mentality and responsibility.

10. He Was Named Forbes 30 Under 30

As an ultimate homage to his talent, Giuliano Calza was named in the prestigious Forbes 30 Under 30 list in 2016. The accolade was a recognition of his expanding influence and success, not just in Italy but also globally.

This accomplishment not only confirmed his status as a significant figure in the fashion industry but it also testified to his unique approach towards fashion as a platform for individual expression and societal changes.

In conclusion, Giuliano Calza isn’t just an impressive creative force; he is also a leader, breaking new ground in the fashion industry, changing not just what we wear, but how we think about clothes. Below are some useful links if you wish to engage further with his work and GCDS:

1. Official GCDS Website
2. Official GCDS Instagram Page
3. Forbes 30 Under 30 List 2016