Defined by minimalist silhouettes and high-energy runway shows, French designer label Jacquemus has taken the global fashion scene by storm. The brainchild of self-taught designer Simon Porte Jacquemus, the brand is known for its avant-garde pieces, representation of French culture and commitment to simple yet alluring designs. And while you may be familiar with the label’s iconic le Chiquito bag or its drastic reinterpretation of traditional French tailoring, there’s more to the brand than meets the eye. Here are 10 things you might not know about Jacquemus.

1. Self-Taught Designer At The Helm

While his name might be printed on every garment, Simon Porte Jacquemus didn’t start his career studying fashion design. In fact, he was a self-taught designer. Working at high-end designers’ stores, he learnt the ins and outs of the fashion industry, honing his skills before launching his own line.

After his mother’s death, Simon decided to follow his heart and desire for creative expression, and in 2009, Jacquemus was born. Aged just 19, Simon delivered his first collection in Paris without any formal design training, speaking volumes about his talent and dedication.

2. The Story Behind The Brand Name

Interestingly, Jacquemus is not just a random name. It’s a tribute to Simon’s mother. The name comes from the maiden name of his mother who died when Simon was only 19 years old. Jacquemus was her maiden name.

Touched by her passing, it was her spirit and love for life that inspired Simon to delve into fashion. This tribute goes beyond the name – every collection designed by Jacquemus carries an essence of Simon’s mother, maintaining a spirit of joy and vivaciousness that defines the brand.

3. First Awarded Collection

Though the initial years of Jacquemus were marked by challenges and struggles, recognition wasn’t too far off. Simon was rewarded with special attention from fashion critics for his collection ‘La Bomba’, which was all about celebrating le savoir-faire Français.

In 2015, he won the LVMH Prize, a renowned fashion award that recognizes the best emerging fashion designers. The collection stood out for its innovative designs and channeling of the French Riviera lifestyle, which has since become integral to the Jacquemus brand identity.

4. Provence Influence

Simon Jacquemus grew up in Mallemort, a small town in Provence, Southern France. The most beautiful sights of the place, from stunning sunsets to awe-inspiring fields of poppies and sunflowers, significantly influence Jacquemus design.

Simon often dives back into his childhood memories of Provence to craft his collections. This influence is evident in the brand’s offerings – sunbleached tones, straw hats, loose silhouettes reminiscent of simple Provencal life, all speaking of a deep connection with his hometown.

5. Success of the Mini Bags

Who hasn’t seen or coveted a Jacquemus Le Chiquito Bag? Regardless of their impracticality, these mini bags became an instant best-seller, creating a huge fashion moment for the brand. Their success has been backed by major celebrity endorsements, including the likes of Kendall Jenner, Rihanna, and Cardi B.

This iconic mini handbag was first introduced in the Fall/Winter 2018 season and quickly became a symbol of the brand. The bags have continued to be developed in various materials and colors and they remain amongst the brand’s bestsellers to date.

6. Sustainable Practices

Jacquemus is dedicated to making a positive environmental impact through its designs and manufacturing process. The brand has begun to use organic and recycled materials.

Moreover, Simon has been vocal about his commitment towards sustainability. He aims to cut back on the overproduction of clothing pieces and ensure that Jacquemus pieces are timeless and can be worn for years to come, slowing fashion’s fast-paced cycle.

7. Affordable Luxury

Contrary to other luxury fashion brands, Jacquemus puts an emphasis on affordability. Offering pieces that strike a balance between premium design and practical price points, the brand opens up the world of luxury fashion to those who previously may have found it out of reach.

The brand’s affordable luxury approach has helped it gain widespread popularity, garnering a large following of avid fans appreciative of Jacquemus’ ability to deliver high-fashion designs without the typically eye-watering price tag.

8. Diverse Influences

Jacquemus takes inspiration from various components of French culture, drawing from a diverse range of influences to create truly unique designs. The arts, rural life, and French cinema are all reflected in the brand’s collections.

From designs reminiscent of cubism and high-waisted silhouettes inspired by 80s French cinema to sun-drenched color palettes embodying the spirit of Southern France, Jacquemus is a brand that revels in the richness of French culture.

9. Men’s Collection

After years of focusing solely on women’s fashion, Jacquemus eventually introduced a men’s collection in 2018. Named ‘Le Gadjo’, the collection was inspired by the designer’s own desired wardrobe.

Today, the men’s line shares equal popularity with the women’s, both being appreciated for the brand’s characteristic relaxed silhouettes, vivid colors, and experimental designs.

10. Artist Collaborations

Jacquemus often collaborates with artists, combining the world of fashion with art. Artists such as Travis Scott and Gaetano Pesce have collaborated with the brand, adding their unique touch to Jacquemus’ pieces.

These collaborations showcase Simon’s love for art and his constant drive to innovate and evolve, further defining the unique identity of the Jacquemus label.

For further details and to explore more about Jacquemus, visit the following links:
Jacquemus Official Website
Interview with Simon Porte Jacquemus
Jacquemus on Instagram