10 Things You Didn’t Know About ‘Jean-Jacques Picart’

Delve into the world of fashion to discover one of the industry’s most influential behind-the-scenes personas, Jean-Jacques Picart, a public relations expert, aspiring entrepreneur, and all-round inspiration. If his name doesn’t ring a bell, that’s because Picart made a name for himself working behind the scenes, supporting some of the world’s most prominent fashion icons. Here are ten things you didn’t know about Jean-Jacques Picart.

1. Picart is a Self-Made Success

While many in the fashion industry are born into privilege, Jean-Jacques Picart is not one of them. He grew up in a modest suburb, his mother a dressmaker and his father a mechanic. Despite his humble beginnings, Picart worked his way up, proving that hard work, talent, and perseverance are vital to success in any field, including fashion.

Even from a young age, Picart was determined. After scoring a job with Jacques Esterel, a favorite designer of Brigitte Bardot and Sophia Loren, Picart quickly became indispensable to the brand, eventually becoming his right-hand man.

2. He Made Things Possible at LVMH

Perhaps one of Jean-Jacques Picart’s most notable career achievements was his work at LVMH (Louis Vuitton Moët Hennessy), one of the world’s largest luxury goods conglomerates. Picart’s role in the merger of Louis Vuitton and Moët Hennessy laid the groundwork for what the company is today.

Picart’s strategic vision and impeccable execution during the brand fusion not only helped birth a luxury goods giant, but also redefined the luxury industry’s perception.

3. Associated with Christian Lacroix

Jean-Jacques Picart was the silent but determined force behind the iconic haute couture brand, Christian Lacroix. As a co-founder of the label in 1987, Picart was instrumental in the meteoric rise of Christian Lacroix’s eponymous brand.

This partnership was not just about business for Picart, who truly believed in Lacroix’s talent. Their collaboration has been described as one of the most influential in the fashion world.

4. His Insight into Changing Trends

One of Picart’s greatest assets is his ability to analyze and forecast fashion trends. He realized early on that the demand for haute couture was decreasing, and ready-to-wear was becoming the future of fashion.

He suggested Christian Lacroix pivot his brand towards producing more ready-to-wear collections, a prescient move that has since been adopted by many luxury brands.

5. His Love for Educating Future Talent

Aside from revolutionizing the industry, Picart has always emphasized on mentoring and educating aspiring talents. He’s been known to lecture at various institutions, sharing his experiences and insights to shape the future generation of fashion.

His devotion to fostering new talent is a testament to his belief in the importance of perpetuating knowledge and trends.

6. Quickly Adapted to the Digital Age

In a sector as ever-evolving as fashion, it’s essential to adapt and evolve. Picart recognized this and quickly adapted to the digital age, using social media and online platforms to connect with clients and promote brands effectively.

This adoption of digital channels positioned Picart at the forefront of an ever-changing industry, earning him a reputation as an innovator.

7. His Role in Launching Many Careers

Beyond Lacroix, Picart has been instrumental in launching and encouraging many careers in fashion. His mentorship and guidance have been invaluable in shaping young talents into successful designers and executives.

His talent-scouting skills combined with sage advice have helped numerous fashion industry professionals achieve their dreams.

8. His Independent Consultancy Firm

In 2001, Picart set up an independent consultancy firm, focusing on building luxury brands in the fashion and beauty industry. His reputation and years of experience have made his consultancy firm an attractive choice for emerging and established brands.

Through his firm, Picart continues to influence and shape the fashion industry, moulding new narratives while simultaneously paying homage to traditions.

9. Love For Art

Apart from fashion, Picart is a passionate patron of the arts. His art collection is well-known, as is his commitment to supporting new and emerging painters, sculptors and installation artists.

This passion for art adds another dimension to Picart’s persona, providing insight into his tastes, aesthetic sensibilities, and sources of inspiration.

10. Remarkable Influence in the Fashion Industry

Despite stepping away from the limelight, Picart’s influence in the fashion industry remains undeniable. His strategic vision and passion for fashion have seen him play a crucial role in shaping some of the biggest luxury brands.

More importantly, Picart has worked not only to revolutionize the industry but also to foster a culture of mentorship and growth, ensuring a vibrant future for fashion.

Useful Links:


Christian Lacroix

Interview with Jean-Jacques Picart in Vogue