10 Things You Didn’t Know About Laurence Graff & Family

Laurence Graff is a renowned figure in the world of diamonds and luxury jewelry. As the founder and chairman of Graff Diamonds, he has built an empire known for its exceptional gems and craftsmanship. However, there is more to Laurence Graff and his family than meets the eye. In this article, we will uncover ten fascinating facts about Laurence Graff and his family that you may not have known before.

1. A Rags-to-Riches Story

Laurence Graff’s journey to success is nothing short of remarkable. Born in the East End of London in 1938, Graff grew up in humble beginnings. At the young age of 15, he left school and began his apprenticeship as a jeweler. With determination and an innate ability to spot exceptional stones, Graff climbed the ranks, eventually establishing his own jewelry business in 1960. Today, Graff Diamonds is recognized as one of the most prestigious and iconic luxury brands worldwide.

2. The Legacy Continues – The Graff Foundation

Laurence Graff’s passion for the arts and his commitment to philanthropy are reflected in the Graff Foundation. Established in 2008, the foundation aims to support various charitable initiatives worldwide, focusing on areas such as education, healthcare, and the arts. By investing in projects that improve lives and create opportunities, the Graff Foundation carries on Laurence Graff’s legacy beyond the realm of jewelry.

3. Extraordinary Diamonds – The Hope Diamond

One of the most famous diamonds in the world, the Hope Diamond, has also left its mark on the Graff family. Laurence Graff acquired the legendary blue diamond in 2010, and since then, it has undergone an exquisite transformation. Renamed the “Hope of Africa,” Graff recut the diamond to enhance its brilliance and minimize its flaws. The remarkable stone now weighs an astonishing 45.52 carats.

4. Unparalleled Expertise in Gemology

What sets Laurence Graff apart as a jeweler is his unparalleled expertise in gemology. With an eye for quality and a deep understanding of the intricacies of diamonds, Graff has pioneered several cutting techniques that revolutionized the industry. From his innovative diamond grading criteria to creating his signature scissor-cut diamonds, his commitment to excellence has earned him a reputation as one of the world’s leading experts in gemology.

5. The World’s Most Valuable Diamond

In 2017, Laurence Graff made headlines when he acquired the extraordinary Lesedi La Rona diamond, the second-largest gem-quality rough diamond ever discovered. Weighing a staggering 1,109 carats, this exceptional stone holds the title of the world’s most valuable rough diamond. It took over a year for Graff’s team to study and cut the Lesedi La Rona, ultimately resulting in 67 beautifully crafted diamonds, including a magnificent 302.37-carat emerald-cut diamond.

6. Sharing Knowledge – Graff Jewelry School

Laurence Graff not only built a successful jewelry empire but also embraced the opportunity to share his passion and knowledge with aspiring artisans. The Graff Jewelry School, established in 2008, offers young talent the chance to train under master craftsmen and diamond experts. Through this initiative, Graff aims to preserve the time-honored traditions of jewelry-making and foster the next generation of exceptional artisans.

7. A Lavish Private Collection

Beyond the exquisite jewelry showcased in Graff boutiques worldwide, the Graff family boasts an extraordinary private collection. Acquiring exceptional artistic pieces and rare gemstones, their collection features works by renowned artists such as Rembrandt, Vermeer, and Monet. Their love for the art world is evident as they continue to expand their private collection, embracing beauty in all its forms.

8. A Commitment to Ethics and Responsibility

Laurence Graff emphasizes the importance of ethical business practices and responsible sourcing throughout his company. In 2019, Graff Diamonds made history by becoming the first jeweler to join the Geneva-based Responsible Jewellery Council as a Certified Member. This certification demonstrates their commitment to transparency and sustainability in the jewelry industry, ensuring that their diamonds are sourced responsibly and that they operate ethically in every aspect of their business.

9. Royal Affiliations

Graff Diamonds’ exceptional craftsmanship and remarkable stones have caught the eye of royalty across the globe. Over the years, Laurence Graff has had the honor of creating jewelry pieces for several royal families, including the British royal family, the royal family of Brunei, and the royal family of Saudi Arabia. These prestigious commissions reflect the trust placed in Laurence Graff and his team to create magnificent, one-of-a-kind jewels fit for royalty.

10. A Timeless Legacy

Laurence Graff’s legacy extends far beyond his own lifetime. With his son François Graff actively involved in the family business, the path forward is guided by a shared passion for diamonds and a commitment to excellence. The Graff family continues to push boundaries, create extraordinary pieces, and contribute to philanthropic efforts worldwide, ensuring that the name Laurence Graff will forever be synonymous with unparalleled luxury and exceptional craftsmanship.

Graff Diamonds Official Website
Graff Foundation
Hope of Africa Diamond
Graff Jewelry School
Responsible Jewellery Council