10 Things You Didn’t Know About Lee Joong-keun

Lee Joong-keun might be an unfamiliar name to the wider global audience, but in South Korea, he’s a well-known figure. Known for his leadership and business acumen, Lee Joong-keun has left an indelible mark on the South Korean corporate landscape. If you’re interested in learning more, here are 10 facts about Lee Joong-keun you probably didn’t know.

1. Born Into Business

Lee Joong-keun was born into a family heavily involved in business ventures. His father, Lee Kyung-joon, was a famous businessman who established Booyoung Group, a conglomerate that primarily focused on the real estate and construction sector. The business acumen and entrepreneurial spirit runs in the DNA of the Lee family.

Thus, from his early years, he was exposed to the intricacies and challenges of running a corporation. This early exposure to business has deeply impacted his approach in leading his family’s conglomerate, expanding it into a multinational entity.

2. Wide-Ranging Academic Pursuits

Tagged as a person with a lifelong commitment to learning and intellectual exploration, Lee Joong-keun boasts of a rich academic portfolio that encompasses various fields. He completed his undergraduate studies at Soonchunhyang University with a degree in Business Administration.

He then went on to earn degrees in politics and diplomatics, and culture content studies respectively from the University of Suwon and the University of East-West Medicine. More so, he holds a doctorate in Business Administration from Honolulu University in Hawaii.

3. Sports Aficionado

Apart from being a successful business leader, Lee Joong-keun also has a deep love for sports. He has particularly shown strong support for South Korean football. Booyoung Group under his leadership, has been a key benefactor for local football teams, providing funds that directly support their sporting activities.

He firmly believes in the power of sports as a bridge between nations and a catalyst for peace. This passion led to the Booyoung Group becoming an official sponsor for South Korea’s bid to host the 2022 FIFA World Cup.

4. Philanthropy Efforts

Lee Joong-keun is a proponent of corporate social responsibility and is recognized for his efforts to contribute to the welfare of society. Under his leadership, Booyoung Group has donated large sums to various causes, including education, low-income housing projects, and natural disaster relief programs.

His philanthropic contributions have totaled more than 1 trillion won ($847 million), earning him recognition as one of South Korea’s biggest donors. The company makes annual donations, proving that philanthropy is embedded in its corporate culture.

5. Efforts Towards Education

Believing in the power of education as a driver of social change, Joong-keun dedicated a significant part of his philanthropic activities to supporting educational schemes. He has built over 80 schools across the world, from kindergartens to high schools, making education accessible to a wide range of individuals.

A noteworthy contribution is the construction of campuses in Cambodia and Laos, significantly improving access to education in these relatively less developed nations. Through these efforts, he embodies the belief that corporations should give back to society and help those who are less fortunate.

6. Respecting the Environment

Lee Joong-keun’s commitment to making the world a better place doesn’t stop with education and philanthropy. He also extends these efforts to the environment. Joong-keun has invested in multiple environment-friendly processes and projects within his construction and real estate businesses.

For instance, Booyoung Group has taken strides to use construction materials that are less harmful to the environment. Furthermore, the conglomerate is also active in developing housing complexes that include large green spaces, reflecting their commitment to sustainable living.

7. Incredible Resilience

Lee Joong-keun’s journey has not been entirely smooth. He has faced a multitude of challenges and adversities throughout his life and career, yet has managed to emerge stronger, proving his resilience and unyielding spirit. His survival of a plane crash that claimed the lives of other passengers is a testament to his strength and determination.

This, coupled with his ability to guide the Booyoung Group through challenging economic times, firmly establishes him as a figure of resilience. Guided by the philosophy that “Challenges make a person grow,” he has consistently demonstrated an ability to transform adversity into opportunity.

8. Commitment to Housing for All

Under his stewardship, Booyoung Group has worked to provide affordable housing to those who are less fortunate. Often referred to as the ‘housing provider for the common people’, Booyoung has built over half a million housing units, the highest number by any construction company in South Korea.

This commitment to affordable, high-quality housing has not only solidified Booyoung’s reputation as a leading construction company, but it has also earned Lee Joong-keun a lasting legacy in South Korea’s housing market.

9. Managing Controversies

Like any successful figure, Lee Joong-keun has not been without controversy. He has faced numerous legal issues throughout his career, including accusations of embezzlement and breach of trust. Despite this, he has managed to navigate his way through these controversies and retain his position at the helm of Booyoung Group.

While controversy might stain his reputation to some, his ability to handle these situations highlight his fortitude and resilience, offering an example of his leadership skills under pressure.

10. Legacy

Lee Joong-keun’s legacy goes beyond his business accomplishments to influence the wider realm of South Korean society. His commitment to philanthropy, sustainable practices, and affordable housing has cemented his reputation as a leader with purpose.

Through his endurance in handling adversity, his relentless pursuit of excellence, and his consistent contribution to society, Lee Joong-keun will be remembered not just as a business magnate but also as a man with a heart for the people.

Learn more about Lee Joong-keun and his incredible journey:

Booyoung Group Website
Booyoung Group on Wikipedia
Lee Joong-keun Profile on Forbes