10 Things You Didn’t Know About Liushu Lei and Yutong Jiang

Chinese fashion designers Liushu Lei and Yutong Jiang have been making waves in the global fashion industry with their brand SHUSHU/TONG. As graduates from the prestigious London College of Fashion, they are known for their unique interpretations of feminine aesthetics. Despite their rapid rise to fame, there’s a lot to discover about this talented duo. Here are the top 10 things you probably didn’t know about Liushu Lei and Yutong Jiang.

1. They first met at the London College of Fashion

Lei and Jiang’s friendship and collaboration began when they were both studying womenswear at the London College of Fashion. During their studies, they developed a mutual understanding and admiration for their shared design perspectives and work ethic, which eventually led to the establishment of SHUSHU/TONG.

Even though they were from different parts of China, their shared passion for fashion design, combined with their experiences living and studying abroad, forged a bond that continues to be an essential element in their creative process.

2. They didn’t immediately start SHUSHU/TONG after graduation

After graduating, they didn’t immediately jump into the world of fashion design together. Initially, Liushu worked at Ports 1961, while Yutong first worked at John Rocha. These experiences allowed them to understand how the industry worked and turned out to be crucial in their future success.

After mastering essential skills and gaining some practical experience, they felt ready to embark on their shared dream – establishing their own brand. That’s how SHUSHU/TONG was born.

3. Their designs often challenge traditional notions of femininity

Liushu Lei and Yutong Jiang are often celebrated for their unconventional approach to womenswear. They blend elements from different periods and cultures, often combining girlish innocence with a touch of rebellion.

Their collections challenge stereotypical ideas about femininity, drawing on unexpected motifs and crafting intricate stories through their designs. They aim to create designs for modern women who aren’t afraid to experiment with their fashion choices.

4. They highly value their Chinese heritage

Though they were educated in London, Liushu and Yutong truly value their Chinese heritage. This is often evident in their designs where they seamlessly integrate traditional elements into contemporary silhouettes.

Whether through the use of local materials, patterns, or even distinct cultural symbols, the designers never fail to show off their love for their home country. They’re eager to represent Chinese fashion and culture in the global market with their unique style.

5. SHUSHU/TONG shows in Shanghai Fashion Week

After launching their label, Liushu and Yutong began showcasing their collections at Shanghai Fashion Week. They have earned critical acclaim and an avid following with their distinctive style.

Thanks to SHUSHU/TONG’s regular participation in Shanghai Fashion Week, the pair have propelled themselves into the forefront of China’s burgeoning fashion scene, stirring up anticipation among fashion enthusiasts for their upcoming collections.

6. They have a loyal celebrity following

Liushu and Yutong’s designs have caught the attention of several A-list celebrities around the world. Pop superstar Billie Eilish and actress Elle Fanning are just a couple of the famous faces who have worn SHUSHU/TONG pieces.

Having their designs graced by such high-profile personalities has given the brand a major boost. It’s enhanced their visibility and attracted further attention to their avant-garde aesthetics.

7. Their source of inspiration is unique

One factor that makes Liushu and Yutong stand out is their unique source of inspiration. They often draw ideas from movies, literature, and art from around the world to create their unique collections.

This rich artistic and cultural influence is evident in their work, as they often incorporate elements that tell intriguing narratives and evoke emotions, making their collections not just a myriad of clothes, but a feast for the eyes and mind.

8. SHUSHU/TONG has been featured in international fashion magazines

SHUSHU/TONG’s one-of-a-kind designs have been featured in several reputable fashion magazines worldwide, including Vogue, Elle, and Harper’s Bazaar.

These features have exposed their brand to a wider audience, further solidifying their place in the global fashion industry and attracting new fans to their avant-garde aesthetics.

9. They’re dedicated to sustainability

Like many young designers, Liushu Lei and Yutong Jiang are concerned about the impact of fashion on the environment. Hence, they always strive to produce their collections in a sustainable manner, minimizing waste, and using environmentally friendly materials whenever possible.

They hope that, as they grow in popularity and influence, they can also set a positive example to the fashion industry and contribute towards a more sustainable future for fashion.

10. They envision a global market for their brand

With the success they’ve achieved so far, Liushu Lei and Yutong Jiang have high ambitions for SHUSHU/TONG. They dream of making their designs available for women worldwide – empowering them with their bold, confident styles.

The dynamic duo is set to continue pushing boundaries and exploring new frontiers in fashion, figuring out new ways to express their unique vision, interpretations, and philosophies.

Know more about SHUSHU/TONG here.

Follow their latest collections on Shanghai Fashion Week here.