10 Things You Didn’t Know About Lucilla Booyzen


Lucilla Booyzen is a prominent figure in the fashion industry, known for her contributions as a fashion show producer, event organizer, and fashion mentor. With a career spanning over three decades, Booyzen has established herself as one of the most influential individuals in South African fashion. While you may be familiar with her work, there are still many interesting aspects of her life and career that you may not be aware of. In this article, we unveil ten lesser-known facts about Lucilla Booyzen.

1. She Founded South African Fashion Week

Lucilla Booyzen is the mastermind behind the creation of South African Fashion Week (SAFW), the leading fashion event in the country. In 1996, she saw the need to provide a platform for South African designers to showcase their talent and gain exposure. Since its inception, SAFW has grown in stature, attracting local and international designers, fashion enthusiasts, and industry professionals.

Booyzen’s vision and dedication to promoting African fashion have played a pivotal role in shaping the industry’s landscape, bridging the gap between local talent and global recognition.

2. She Has a Passion for Empowering Young Designers

As a prominent figure in the fashion industry, Lucilla Booyzen has dedicated herself to nurturing and empowering young designers. Through initiatives like SAFW’s New Talent Search and the Scouting Menswear program, she provides opportunities for emerging designers to showcase their collections and gain valuable experience.

Booyzen believes in the power of education and mentorship, guiding and supporting young talents to help them reach their full potential. Her efforts have helped numerous designers kickstart their careers and have contributed to the growth and sustainability of the South African fashion industry.

3. Her Journey Started as a Fashion Model

Before delving into the realm of fashion event management, Lucilla Booyzen began her career as a fashion model. Her experience on the runway gave her a valuable understanding of the industry, providing insight into the challenges faced by both designers and models.

Booyzen’s firsthand experience as a model laid the foundation for her future endeavors and equipped her with the knowledge needed to create a platform that catered to the needs of all those involved in the fashion industry.

4. She Champions Sustainability in Fashion

With an increasing emphasis on sustainable practices in the fashion industry, Lucilla Booyzen has recognized the importance of incorporating eco-friendly initiatives within SAFW. She actively promotes designers who embrace sustainable practices, showcasing collections that employ ethical manufacturing processes, use organic materials, and support fair trade.

Booyzen’s commitment to sustainability reflects her dedication to preserving Africa’s rich heritage and environment, helping to drive positive change within the industry.

5. She Supports Local Artisans and Creatives

Lucilla Booyzen strongly believes in the importance of preserving and celebrating African craftsmanship. She actively collaborates with local artisans, creatives, and community groups, bringing attention to their work through SAFW.

By showcasing designs that incorporate traditional African techniques and materials, Booyzen establishes a bridge between contemporary fashion and the continent’s cultural heritage. These efforts not only foster pride and appreciation for African craftsmanship but also contribute to the economic development of local communities.

6. She Works Tirelessly Behind the Scenes

While she may not be in the spotlight, Lucilla Booyzen’s contribution to the success of SAFW is immeasurable. Behind the scenes, she works tirelessly to ensure that every fashion week is flawlessly executed, coordinating logistics, managing budgets, and overseeing the entire event production.

Booyzen’s meticulous attention to detail and unwavering dedication have earned her the respect and admiration of her peers, reinforcing her position as a renowned fashion event producer.

7. She Advocates for Inclusivity and Diversity

In an industry often criticized for its lack of diversity and inclusivity, Lucilla Booyzen takes a strong stance by actively promoting designers from various backgrounds. SAFW serves as a platform for both established and emerging designers, showcasing collections that embrace diversity in terms of culture, race, body type, and gender.

Booyzen believes that fashion should be accessible and representative of all individuals, working towards breaking stereotypes and challenging societal norms through the power of design.

8. She Has Received Numerous Awards

Lucilla Booyzen’s remarkable contributions to the fashion industry have been recognized through several prestigious awards. Over the years, she has received accolades such as the Marie Claire Prix d’Excellence de la Mode Award and the Gauteng Premier’s Award for Excellence in Leadership, among others.

These awards not only validate her hard work and dedication but also serve as a testament to her significant influence within the fashion community.

9. She Is a Mentor and Role Model

Through her extensive experience and vast knowledge of the fashion industry, Lucilla Booyzen has become a mentor and role model for aspiring designers and fashion enthusiasts. She actively provides guidance and support to young talents, helping them navigate the complexities of the industry.

Booyzen’s passion for fostering growth extends beyond SAFW, as she actively participates in mentorship programs and industry initiatives aimed at nurturing the next generation of fashion professionals.

10. She Continues to Shape the Future of African Fashion

Lucilla Booyzen’s ongoing commitment to promoting African fashion and empowering designers ensures that she remains a driving force in the industry. Through SAFW, she continues to provide a platform for creativity, innovation, and collaboration, shaping the future of African fashion and nurturing the growth of the industry as a whole.

In a rapidly evolving fashion landscape, Lucilla Booyzen’s influence and dedication continue to leave an indelible mark on the African fashion industry.

For more information on Lucilla Booyzen and her work, visit her official website: https://www.lucillabooyzen.co.za/