10 Things You Didn’t Know About Mariano Vivanco

Meet Mariano Vivanco, one of the most prolific and sought-after fashion photographers in the industry. Known for his captivating and masterful imagery, Vivanco’s work has adorned the covers of many high-profile fashion magazines such as Vogue, GQ, and Numéro. Here are ten things about this talented photographer that might surprise you, offering a closer look into his life, his approach, and his immense contribution to fashion photography.

1. Humble Beginnings

Mariano Vivanco was born and raised in Peru, in the small town of Pucallpa in the Amazon jungle. His passion for photography sparked at a young age when he started taking pictures of his family and friends. His parents, recognizing his talent, nurtured it by consistently providing him with photographic magazines, cameras, and films.

In his early years, he drew inspiration from the vibrant colors and diverse culture native to his hometown. Vivanco’s upbringing in Peru heavily influenced his approach to photography, often infusing his work with a vivid color palette and a profound sense of intimacy and life.

2. London Calling

At the age of 15, Vivanco moved to the U.K. where he enrolled at the London College of Communication. He graduated with a degree in photography and readily started his career photographing fashion and portraits. Although based in London, Vivanco has worked extensively across the world, capturing fashion’s biggest events and personalities with his keen eye for detail and staunch adherence to aesthetic perfection.

3. Notable Collaborations

Vivanco has had the privilege of working with some of the most notable personalities and brands in the fashion industry. He has collaborated with supermodels like Naomi Campbell, Cindy Crawford, and Adriana Lima. Additionally, his work with renowned brands like Dolce & Gabbana, Versace, and Guess has established him as a go-to talent in the world of fashion photography.

Each collaboration further enhances and solidifies his reputation as a revered artist, able to capture the blithely ephemeral nature of fashion and distil it into images that provoke thought and stir emotion.

4. Specialty in Black and White Photography

A distinctive feature of Vivanco’s work is his mastery of black and white photography. He believes that removing color allows viewers to connect with the subject on a deeper level, bringing forth emotional resonance from the images. His proficiency in black and white photography has led him to create memorable, timeless images whose appeal transcends conventional fashion aesthetics.

5. Published Work

Mariano Vivanco has leveraged his accumulated knowledge and experience to publish various books. The book “Uomini” is filled with exquisite images of male models showcasing Dolce & Gabbana’s gym and beachwear. His other books like “Portraits Nudes Flowers” and “Personal Project” also showcase his distinctive artistic vision and remarkable expertise in fashion photography.

6. He Loves Music

Vivanco’s passion extends beyond just the world of fashion and into the realm of music. His love for music directly influences the mood and energy of his photography sessions. His keen ability to capture the essence of musicians has seen him photographing music icons such as Rihanna, Lady Gaga, and Lana Del Rey, seamlessly blending the world of fashion and music.

7. His Charity Work

Vivanco firmly believes in giving back to society and is actively involved in charity work. He has engaged in significant collaborations with Movember, an organization dedicated to men’s health, where he published a collection of mustached portraits to raise awareness and funds for men’s health issues.

8. His Signature Style

Vivanco’s signature style often encapsulates minimalism, allowing the subject and clothing to remain the focus. His penchant for flamboyant colors, coupled with his skilled command of light and shadow, produces a distinct aesthetic that is easily recognizable, marking it as a Vivanco image.

9. His Inspirations

The artist credits photographers like Helmut Newton and Richard Avedon as his significant sources of inspiration. Drawing from their technical prowess and creative insight, Vivanco has been able to develop a unique style that pays homage to his inspirations while pushing the boundaries of contemporary fashion photography.

10. His Ongoing Journey

Despite an illustrious career and widespread critical acclaim, Vivanco shows no signs of stopping. The passionate photographer continually seeks to challenge and reinvent himself and his work, ensuring the Mariano Vivanco name remains synonymous with innovative and influential fashion photography.

In conclusion, Mariano Vivanco’s story and work serve as a testament to his timeless talent. For more information on his work or to browse his portfolio, visit his website at marianovivanco.com. If you’re interested in his book collection, they are available for purchase here.