10 Things You Didn’t Know About ‘Mike Repole’

In the world of sports and business, few names garner as much recognition as Mike Repole. The successful entrepreneur and Thoroughbred racing owner has achieved remarkable success in both fields. While many may know Repole as the co-founder of Vitaminwater and the founder of BodyArmor, there are numerous interesting facts about his life and accomplishments that remain relatively unknown. In this article, we will delve into the lesser-known aspects of Mike Repole, shedding light on his incredible journey.

1. A Humble Beginning

Mike Repole was born on April 14, 1969, in Middle Village, Queens, New York. Growing up in a blue-collar family, Repole learned the value of hard work and perseverance from a young age. He excelled in sports, playing baseball and basketball during his high school years at St. John’s Preparatory School.

Despite attending St. John’s University on an athletic scholarship, Repole soon discovered his true passion lay in the world of business. It was during his college years that he developed an entrepreneurial spirit, kickstarting his journey of building successful brands and companies.

2. The Rise of Vitaminwater

One of Repole’s most significant achievements came in 2007 when he co-founded Glacéau, the company behind the immensely popular Vitaminwater. Repole’s innovative marketing strategies and dedication played a pivotal role in the rapid growth and success of the brand.

Within a few years, Vitaminwater became a household name, recognized for its unique flavors and nutritional benefits. In 2007, the Coca-Cola Company acquired Glacéau for $4.1 billion, solidifying Repole’s position as a brilliant entrepreneur and marking a milestone in his career.

3. Philanthropic Endeavors

Aside from his business acumen, Mike Repole is renowned for his philanthropic initiatives. He actively supports various charitable organizations, aiming to make a positive impact on people’s lives.

Repole has been actively involved in the New York Road Runners (NYRR), serving on the board since 2013. As a passionate runner himself, he has sponsored multiple races and events, including the TCS New York City Marathon. Repole’s contributions to the running community have helped inspire countless individuals to pursue a healthy lifestyle.

4. Horse Racing Enthusiast

While Mike Repole may have made a name for himself in the beverage industry, his love for horse racing is another aspect that sets him apart. Repole has a deep passion for Thoroughbred racing and has become an influential figure in the sport.

He has owned several successful racehorses over the years, including Stay Thirsty, winner of the 2011 Travers Stakes. Repole has consistently shown his dedication to the sport, using his platform to advocate for the betterment of horse racing.

5. BodyArmor’s Meteoric Rise

Following the success of Vitaminwater, Repole founded BodyArmor in 2011, a sports drink company aimed at providing a healthier alternative to traditional sugary sports beverages.

Backed by Repole’s marketing genius and strategic partnerships with high-profile athletes like Kobe Bryant and James Harden, BodyArmor quickly gained traction in the market. Coca-Cola recognized the potential in the brand and became a minority stakeholder in 2018, allowing the company to continue its impressive growth trajectory.

6. Extensive Beverage Industry Experience

Prior to his success with Vitaminwater and BodyArmor, Mike Repole had already amassed substantial experience in the beverage industry. He co-founded Glacéau in 1996, where he worked with his partner Darius Bikoff to turn an idea into a multi-billion-dollar business.

Throughout his career, Repole has consistently demonstrated his ability to identify trends and innovate within the industry, establishing himself as a prominent figure in the world of beverages.

7. Avid Sports Fan

Beyond his involvement in the sports industry through his brands, Mike Repole is an avid fan of various sports teams. He has a particular enthusiasm for the New York Mets, often seen at Shea Stadium cheering for his beloved team alongside fellow fans.

Repole’s passion for sports is not limited to baseball. He also follows basketball and football closely, supporting teams like the New York Knicks and the New York Giants.

8. Recognized as a Visionary

Mike Repole’s achievements and contributions to the business world have not gone unnoticed. He has been widely recognized for his innovative ideas and entrepreneurial spirit.

In 2010, Repole was named Beverage Executive of the Year by Beverage Industry Magazine, a testament to his extraordinary accomplishments within the industry. His ability to identify opportunities and create groundbreaking brands has cemented his reputation as a visionary leader.

9. Resilience in the Face of Challenges

Despite the remarkable success he has achieved, Mike Repole has faced his fair share of challenges along the way. One of the most notable setbacks came in 2013 when the New York Racing Association suspended him for allegations of using inappropriate language toward a steward.

However, Repole used this experience as an opportunity for growth and self-reflection. He accepted the suspension, learned from his mistakes, and returned to the sport with a renewed commitment to professionalism and integrity.

10. An Inspiration to Others

More than just a successful businessman, Mike Repole serves as an inspiration to aspiring entrepreneurs and individuals striving for excellence. His story highlights the importance of hard work, dedication, and perseverance in the pursuit of dreams.

By consistently pushing boundaries and challenging norms, Repole has shown that with the right mindset and determination, one can achieve greatness and make a lasting impact on industries and communities.

Discover more about Mike Repole’s journey and accomplishments by visiting the following links:

Official BodyArmor Website
New York Road Runners
Stay Thirsty’s Profile on Kentucky Derby Website