10 Things You Didn’t Know About Nicky & Simone Zimmermann

The world of fashion is filled with dynamic duos, yet none are quite as impactful as Australian sisters Nicky and Simone Zimmermann. As the founders of the internationally lauded Zimmermann brand, they’ve become synonymous with high-end designs infused with playful femininity and effortless sophistication. Below, we delve into some lesser-known facts about their journey and brand. Strap yourself in for a scintillating ride along the fashion runway of the Zimmermann sisters.

1. The Humble Beginnings of the Zimmermann Brand

Nicky Zimmermann kick-started her creative journey by selling clothes at Sydney’s Paddington markets, an epicentre of exciting local fashion. With her wares attracting more than casual glances, she seized the opportunity to invest her earnings in creating her own brand. Simone joined in soon after to manage the business side while Nicky kept the creative wheels turning.

This effectively marked the genesis of the Zimmermann label – a beloved brand that sprung from market stalls and evolved into a global fashion powerhouse. It showcases the power of passion, determination, and relentless pursuit of dreams, standing as a sterling epitome of women’s entrepreneurship in the fashion sector.

2. They Faced Early Accusations of Peculiar Designs

The Zimmermann sisters challenged the status quo right off the bat. When they came onto the scene, Australia was a kaleidoscope of cheerfully vibrant surfwear, yet their creations were often deemed ‘peculiar’ due to their infusion of femininity and sophistication into swimwear.

While the initial reaction was quite startling, Nicky and Simone held their ground and continued to imbue their designs with distinctive elegance and charm. Today, this ‘peculiar’ approach has become a signature style that has won them countless accolades and an impressive international clientele.

3. Zimmermann’s First Store

The first-ever Zimmermann store opened its doors in 1992. The grand unveiling in Darlinghurst, Sydney, marked a significant milestone in the brand’s journey. This was the platform from which the sisters began propagating their unique fashion ideals.

Since that small yet impactful start, Zimmermann has grown exponentially. With over 30 standalone stores running in several countries including the USA and UK, Zimmermann’s unique brand of Australian fashion has truly become a global sensation.

4. Zimmermann’s New York Fashion Week Debut

Reaching international audiences was always part of the Zimmermann plan. On September 2010, all this planning culminated at the New York Fashion Week, where Zimmermann made its debut, presenting their Resort Swim Collection.

The event marked a turning point in their history, and ever since, Zimmermann has returned yearly to the NYFW, showcasing collections that have consistently captivated audiences and critics alike.

5. The Zimmermann Philosophy

Unifying the Zimmermann brand underpinning all their creations is a clear and distinct design philosophy. It’s about delivering femininity, detail, color, and beautiful prints, regardless of seasons or collections.

In an industry often accused of conventionality, Zimmermann holds unique appeal by being consistently innovative while retaining a firm grip on its core design values. Paradoxically, it is this steadfast commitment to their philosophy while courting innovation that has endeared them to their clientele.

6. The Zimmermann Woman

The Zimmermann woman, as envisioned by the founders, is confident, versatile, and loves a bit of glamour. She is in tune with the times and dares to challenge norms, just like Nicky and Simone themselves.

This vision has indeed materialized. Walk into any Zimmermann outlet and you’d be privy to a flattering range of sophisticated, feminine offerings that cater to the discerning Zimmermann woman of today.

7. Zimmermann’s Success in the USA

Though Australian at heart, Zimmermann has also successfully tapped into the American market, with a major breakthrough coming in 2011 when Barney’s New York began stocking Zimmermann swimwear.

From then, there’s been no stopping Zimmermann’s Stateside success. The brand’s distinctive Australian essence, coupled with its elegance and sophistication, resonates with American consumers, leading to its ongoing success in the USA.

8. Awards and Recognition

The Zimmermann sisters have been rightly recognized for their outstanding contribution to fashion. They’ve been the recipients of several esteemed accolades, including the Australian Fashion Laureate award in 2018.

These awards are a testament to their unique vision and unwavering dedication towards creating a brand that effortlessly blends sophistication and playfulness, leaving a lasting imprint on the global fashion landscape.

9. Celebrities Love Zimmermann

Zimmermann’s appeal extends to the red carpet, too. Celebrities across the globe have been seen flaunting the brand’s creations. Their outfits have been worn by the likes of Beyoncé, Margot Robbie, and supermodel Bella Hadid.

The brand’s seamless marriage of style and comfort makes it a go-to choice for many celebs. The celebrity endorsements have undoubtedly helped to catapult Zimmermann to remarkable heights in the international fashion scene.

10. Zimmermann Today

Today, Zimmermann stands tall as a luxury brand that is celebrated internationally for its distinctive and inspiring creations. With Nicky and Simone at the helm, the brand continues to redefine fashion norms, creating waves across the globe.

On the strength of their ingenious designs and astute business acumen, the Zimmermann sisters have carved a path of their own, transforming a market-stall initiative into a highly revered fashion empire. Their journey denotes the power of dreams, determination, and the courage to defy norms.

In conclusion, the story of Nicky and Simone Zimmermann is nothing short of inspiring. From humble beginnings to gracing international fashion weeks and dressing up some of the globe’s biggest celebrities, Zimmermann’s journey is a testament to the transformative power of creativity and hard work.

Useful Links:

Zimmermann Official Page
Zimmermann Interview with Vogue
The Business of Fashion – Zimmermann Profile