10 Things You Didn’t Know About ‘Prada’

In the stelliferous world of fashion, Prada certainly dominates as one of the parade leaders. Established in 1913 by Mario Prada, this internationally renowned luxury brand has captivated fashion enthusiasts with its vivid expression of fashion narration and craftsmanship. Yet, as familiar as you may be with the Prada brand, certain intriguing aspects might still be shrouded in mystery. So, let us take you on a journey to unveil the top ten things you may not know about Prada.

1. Prada was originally a leather goods company

Prada was founded as a leather goods company more than a century ago. Originally named Fratelli Prada, brothers Mario and Martino Prada started the business as a small leather goods shop in Milan, offering high-quality, handcrafted items like bags, trunks, and suitcases. It was only in the late 1970s that Prada made its mark in the fashion industry with ready-to-wear collections, innovative fabrics, and iconic designs.

Mario Prada’s deep-rooted love for leather goods was evident in the brand’s early collections. Prada continues to pay homage to its roots, spotlighting leather handbags, wallets, and accessories featuring sophisticated detailing and uncompromising quality.

2. Prada was a supplier to the Italian Royal House.

Since its establishment, Prada has ceaselessly earned accolades for its exemplary craftsmanship. One of the most significant recognitions came in 1919 when Prada became an official supplier to the Italian Royal House. This prestigious appointment allowed Prada to showcase its logo with the House of Savoy coat of arms and knotted rope design.

Expanding on this prestigious identity, Mario and Martino Prada crafted exclusive designs for the royal family and Italian aristocracy. These pieces remain emblematic of Prada’s commitment to unequaled craftsmanship and innovation.

3. Miuccia Prada is a trained mime

Miuccia Prada, who dramatically transformed Prada into a global powerhouse, actually studied at the Piccolo Teatro di Milano and earned a degree as a professional mime. She practiced this art form for five years before stepping into the family business.

Her theatrical background might explain her innovative approach toward fashion. Miuccia Prada has always been driven by a blend of intellect and instinct, which can also be traced back to her embodiment of different characters during her mime days.

4. Prada launched its womenswear line only in 1989

Despite being established in 1913, Prada only entered the world of womenswear in 1989. The debut Prada womenswear collection demonstrated unexpected combinations of colors and fabrics that soon became synonymous with the brand. The brand successfully carried its aesthetic of luxury and quality into womenswear, as it had with leather goods.

Prada’s gradual growth and mindful introductions of various lines show a strategic fashion house that embraces new directions while remaining true to its essence and brand identity.

5. Prada is a trendsetter in using unusual fabrics

Prada has always been renowned for choosing unconventional fabrics for their designs. In 1985, the brand introduced the world to its line of ‘Vela’ bags – backpacks and totes made from a high-tech military-grade fabric called Pocone.

Prada’s tendency to incorporate pregnant materials like nylon into high-fashion design has challenged the traditional boundaries of luxury, propelling the brand into a league of its own.

6. They boycotted Milan Fashion Week

In a move considered highly controversial for the time, Miuccia Prada and her team decided to present their collections in London and Paris, bypassing Milan Fashion Week. This was to protest the rigid and conventional format of the showcases in Milan.

By presenting in London and Paris, home to some of the world’s most influential fashion platforms, Prada defied expectations, and in turn, elevated its global status.

7. Prada owns other luxury design houses

While the brand’s name has become synonymous with high fashion, few know that Prada owns a number of other luxury design houses. These include Jil Sander, Fendi, Helmut Lang, and Azzedine Alaia.

Having these prestigious fashion lines under its umbrella reflects Prada’s clout in the fashion industry, proving it’s not merely a trend follower, but a trendsetter.

8. Prada has its own foundation for contemporary art

With Miuccia Prada at the helm, the brand has consistently supported contemporary art, culminating in the formation of the Prada Foundation in 1993. This nonprofit organization supports emerging artists and provides a platform for contemporary arts and culture.

Such dedication to the arts mirrors the brand’s creative spirits and resonates in the artistic ingenuity featured in the designs the house produces.

9. Prada doesn’t believe in fast fashion

In an era dominated by fast fashion and fleeting trends, Prada’s philosophy stands out. The company doesn’t believe in the fast fashion model and chooses to produce fewer collections each year. By doing so, Prada emphasizes the necessity for quality over quantity, pushing back against disposable fashion culture.

This commitment further solidifies Prada as a brand dedicated to sustainability, upholding the belief that long-lasting style holds more value than rapidly changing trends.

10. The ‘Devil Wears Prada’ connection

One of the most commonly known facts about Prada comes from Hollywood: Prada provided the clothes worn by Meryl Streep in “The Devil Wears Prada”. The brand’s involvement in the film spurred worldwide recognition and solidified its status as a symbol of luxury and elite fashion.

With its iconic logo, name-check in pop culture, and significant influence, Prada carved a unique space for itself in the world of fashion.

Intrigued to explore more about Prada? Visit the official website for further insights and exploration. Follow the links below:

Prada Official Website

Prada’s History and Heritage

Prada Foundation

These diving into Prada’s immersive universe will undoubtedly reveal exciting surprises and deepen your appreciation for this pioneer in the fashion industry.