Introduction

The Row is one of the most esteemed fashion brands in the industry, founded by twin sisters Mary-Kate and Ashley Olsen in 2006. Known for their impeccable craftsmanship and minimalist aesthetic, The Row has gained a cult following among fashion enthusiasts and celebrities alike. While many may be familiar with the brand, there are several intriguing aspects of The Row that are not commonly known. In this article, we will explore ten fascinating things about The Row that may surprise you.

1. The Inspiration Behind the Name

Unlike most fashion brands that are named after the designer or a significant symbol, The Row’s name holds a special meaning to the Olsen twins. They named the brand after London’s prestigious Savile Row, renowned for its traditional men’s tailoring. The choice to incorporate “The” in the name was to add a sense of formality and timelessness to the brand’s identity.

The Olsens wanted to instill a similar level of precision and attention to detail in their designs, inspired by the fine craftsmanship found on Savile Row. The name also reflects their commitment to producing garments that are both understated and impeccably made.

2. Madeleine Albright’s Influence

Madeleine Albright, the former U.S. Secretary of State, had a significant impact on The Row’s aesthetic. Mary-Kate and Ashley Olsen were introduced to Albright through a mutual friend and were particularly drawn to her signature style of understated elegance. This encounter was instrumental in shaping the brand’s direction, as Albright became a mentor figure to the sisters.

Albright’s refined taste and preference for timeless pieces resonated with the Olsens, leading them to focus on creating minimalist, high-quality garments with a focus on craftsmanship. Her influence is evident in The Row’s collections, which often feature luxurious fabrics, simple silhouettes, and a restrained color palette.

3. The ‘Perfect T-Shirt’ Obsession

One of The Row’s iconic pieces is the perfect t-shirt. The brand’s dedication to creating the ultimate t-shirt began with extensive research and development. The Olsens’ pursuit of perfection led them to travel to Japan, where they collaborated with artisans who specialized in traditional garment construction techniques.

The result was a t-shirt made from the finest fabrics, with a precise fit that was both comfortable and flattering. The perfect t-shirt has become a staple in The Row’s collections and a must-have item for fashion enthusiasts worldwide.

4. Ethical and Sustainable Practices

The Row takes an ethical and sustainable approach to fashion, focusing on creating high-quality, long-lasting garments that are made with respect for the environment and the artisans involved in their production. The brand sources materials from suppliers who adhere to responsible practices and ensures fair working conditions.

In addition, The Row emphasizes a slow fashion philosophy, encouraging customers to invest in timeless pieces that will withstand passing trends and remain relevant for years to come. This commitment to sustainability sets The Row apart in an industry often associated with fast fashion.

5. Collaboration with Damien Hirst

In 2017, The Row collaborated with acclaimed British artist Damien Hirst to create a limited-edition collection of handbags. The collection featured Hirst’s iconic butterfly designs, meticulously placed and hand-painted on each individual bag.

The collaboration merged the worlds of art and fashion, resulting in unique and highly sought-after accessories. The partnership highlighted The Row’s appreciation for art and its ability to inspire and elevate their designs.

6. The Sartorial Influence of New York City

While The Row is known for its timeless aesthetic, the brand also draws inspiration from its surroundings. New York City serves as a significant influence for The Row’s designs, with its diverse architecture, rich cultural scene, and dynamic energy.

Exploring the city’s neighborhoods and absorbing their unique atmospheres fuels the creative process for the Olsens. Whether it’s the clean lines of modern skyscrapers or the quaint charm of brownstone houses, New York City’s sartorial influence is intricately woven into The Row’s collections.

7. Attention to Detail

The Row is renowned for its meticulous attention to detail, often implementing subtle design elements that elevate their garments. From hand-stitched linings to carefully placed seams, every aspect of their designs is thoughtfully considered.

The brand’s commitment to detail extends to their accessories as well. The Row’s sunglasses, for example, feature custom acetate sourced from Japan and are expertly crafted by hand, ensuring each pair meets the brand’s exacting standards.

8. The Flagship Store Design

The Row’s flagship store in New York City showcases the brand’s commitment to minimalism and exquisite craftsmanship. Designed by renowned architect Annabelle Selldorf, the space exudes a sense of understated luxury.

The store’s interior features exquisite materials, such as rare Hawaiian Koa wood and hand-crafted furnishings, offering a serene environment for customers to experience The Row’s collections. The attention to detail is evident in every corner, creating a harmonious synergy between fashion and design.

9. A Cult Following Among Celebrities

The Row has cultivated a dedicated fan base among celebrities who appreciate the brand’s refined aesthetic and impeccable quality. Renowned fashion icons such as Victoria Beckham, Angelina Jolie, and Gwyneth Paltrow have all been spotted sporting The Row’s designs on numerous occasions.

The brand’s garments are favored for their ability to effortlessly blend style and comfort, making them ideal for red carpet events and everyday wear alike. The Row’s understated elegance has truly made it a go-to brand for many celebrities seeking refined and timeless fashion.

10. A Commitment to Individuality

The Row celebrates individuality and embraces the idea that personal style is an expression of one’s unique identity. Rather than dictating trends, the brand focuses on offering versatile and understated pieces that allow individuals to showcase their personal style.

With their commitment to quality, craftsmanship, and exclusivity, The Row has created a niche in the fashion industry where individuality and sophistication intersect, making it a brand beloved by fashion connoisseurs worldwide.

Official Website of The Row
Explore The Row on Vogue
The Row on Business of Fashion