10 Things You Didn’t Know About Virginie Viard

Virginie Viard, a renowned fashion designer, is the Creative Director for the esteemed fashion house Chanel. Despite her influential position within the industry, not many people are familiar with her background and achievements. From her early career to her personal life, here are 10 things you probably didn’t know about Virginie Viard.

1. Early Years and Education

Born in Lyon, France, Viard developed a passion for fashion at a young age. She pursued her studies at Studio Berçot, one of the most prestigious fashion schools in Paris. It was during her time here that Viard honed her skills and laid the foundation for her successful career in the industry.

After completing her education, Viard gained valuable experience working for several notable fashion houses, including Chloe and Hermes. These early experiences exposed her to the intricacies of the industry and refined her design sensibility.

2. Long-Standing Partnership with Karl Lagerfeld

Many people are unaware that Viard and the iconic fashion designer Karl Lagerfeld shared a remarkable partnership spanning over three decades. Viard served as Lagerfeld’s trusted collaborator and right-hand woman, working closely on various collections and shows for the Chanel brand.

She would assist Lagerfeld in bringing his creative visions to life, often translating his sketches into tangible designs. This professional relationship not only showcased Viard’s talent and dedication but also allowed her to acquire invaluable knowledge and experience under the guidance of a fashion industry legend.

3. Viard’s Rise to Creative Director

Following Lagerfeld’s passing in 2019, Viard was appointed as the Creative Director of Chanel, succeeding her longtime mentor. This promotion marked a significant milestone in Viard’s career, as she became one of the few female designers to lead such an illustrious fashion house.

As Creative Director, Viard has continued to infuse her own unique style into the iconic Chanel brand. She strives to maintain the brand’s history and DNA while also incorporating her fresh perspective and contemporary design elements.

4. Viard’s Design Aesthetic

Viard’s design aesthetic can be described as elegant, timeless, and sophisticated. She effortlessly blends classic Chanel elements with modern touches, creating collections that resonate with both loyal Chanel enthusiasts and a new generation of fashion-savvy individuals.

Her attention to detail and meticulous craftsmanship are evident in her designs, which often feature delicate embroidery, intricate detailing, and expert tailoring. Viard’s ability to balance tradition with innovation has solidified her reputation as a leading force in the fashion industry.

5. Love for the Arts

Beyond fashion, Viard has a deep appreciation for the arts. She draws inspiration from various artistic movements, including Impressionism and Surrealism. This love for the arts can be seen in her designs, which often showcase elements of abstract art and incorporate unique and unexpected color combinations.

Viard has also collaborated with numerous artists, musicians, and photographers on Chanel’s projects, fostering a strong connection between fashion and other creative disciplines.

6. Focus on Sustainability

Viard recognizes the importance of sustainable practices in the fashion industry and has made it a priority within her role at Chanel. She has actively sought to incorporate environmentally-friendly materials and production methods into the brand’s collections.

Under her creative direction, Chanel has taken significant steps towards reducing its carbon footprint and promoting responsible consumption. Viard continues to advocate for sustainable fashion practices, understanding the need for the industry to evolve and adapt in an increasingly eco-conscious world.

7. Personal Style

Viard’s personal style is effortlessly chic, often featuring a mix of classic Chanel pieces and contemporary elements. She is frequently seen wearing tailored jackets, refined blouses, and timeless accessories, reflecting the brand’s signature aesthetic.

Despite her influential role in the fashion world, Viard maintains a relatively private personal life and prefers to let her designs speak for themselves. Her understated elegance and unwavering dedication to her craft serve as a testament to her commitment to the fashion industry.

8. Hidden Talents

In addition to her creative prowess in fashion design, Viard possesses several hidden talents. She is an accomplished pianist and often finds solace in playing the piano, allowing her to relax and recharge amidst her busy schedule.

Viard is also an avid reader and draws inspiration from literature, often incorporating literary references into her designs. These hidden talents offer a glimpse into the multifaceted nature of her creative mind.

9. Behind the Scenes

While Viard is often celebrated for her contributions to the fashion world, she also plays a vital role behind the scenes. As Creative Director, she oversees a team of talented artisans, seamstresses, and craftsmen who bring her designs to life.

Viard’s leadership and collaboration with these skilled individuals ensure that each piece retains the highest quality and attention to detail. Her hands-on approach and commitment to fostering a collaborative environment contribute to the continued success of the Chanel brand.

10. Future Endeavors

As the Creative Director of Chanel, Viard’s influence on the fashion industry continues to grow. With her unwavering dedication to craftsmanship and her innovative design perspective, the future certainly holds exciting possibilities for both her and the iconic fashion house.

Whether she is pushing the boundaries of design or championing sustainability, Viard remains a prominent figure in the fashion world, continuing to inspire and shape the industry for generations to come.

Useful Links:

Official Chanel Website
Studio Berçot