In the fashion realm, 2023 proved to be a year marked by unforgettable runway moments, star-studded front rows, and ever-evolving TikTok-driven trends. Lyst’s Year in Fashion report, an annual analysis of search data from its vast user base of 200 million fashion enthusiasts, offers a comprehensive look back at the top brands and products that shaped the year, both on and off the catwalk.
Miu Miu, continuing its triumphant run from the previous year, secured its position as the brand of the year according to Lyst. The brand’s stellar performance can be attributed to its celebrity-endorsed campaigns, a slew of highly coveted products (such as the iconic logo cashmere cardigan that propelled the librarian-core trend), and groundbreaking collaborations with New Balance and Church’s. Impressively, searches for Miu Miu surged by 39% year-on-year.
Miu Miu played a central role in defining 2023’s standout trend: hot pants. These ultra-mini shorts, a manifestation of the underwear-as-outerwear trend, gained immense popularity on red carpets and runways alike. Following Emma Corrin’s appearance on the Miu Miu Fall 2023 runway adorned in gold sequin panties, searches for the brand soared by a staggering 257% in just 24 hours.
Footwear also took center stage, with Lyst bestowing the title of Shoe of the Year upon Alaïa’s Mesh Ballet Flat, favored by A-listers like Jennifer Lawrence and Sofia Richie. Notably, the mesh ballet flat ranked seventh on the Lyst Index’s hottest products list in the second quarter. On the sneaker front, the Adidas Samba emerged as the definitive must-have of 2023, with searches occurring every 1.7 minutes on Lyst. The likes of Hailey Bieber, Bella Hadid, and Harry Styles endorsed this iconic shoe, which witnessed a surge in popularity through limited-edition collaborations with Sporty & Rich, Pharrell Williams, and Wales Bonner. The Adidas collaboration with Wales Bonner, featuring a ponyskin Samba, experienced an astonishing 13,227% increase in searches in November upon its release.
In a nod to budget-friendly fashion, Uniqlo’s shoulder bag, priced at under $20, clinched the title of Bag of the Year. This affordable yet stylish accessory not only became the most budget-friendly product ever featured on Lyst’s Year in Fashion list but also secured its place as Uniqlo’s best-selling bag of all time. It achieved viral fame on TikTok, where it garnered millions of views.
In the realm of pop culture, Beyoncé’s record-breaking “Renaissance” tour was lauded as the tour of the year. Featuring over 600 custom-made looks from esteemed designers like Mugler, Alexander McQueen, Prada, and Brandon Blackwood, the tour was a spectacle of style and success. Among these looks, a “hands” bodysuit designed by Loewe stood out, propelling searches for the brand to surge by an impressive 140% on Lyst.
Lyst also celebrated Blackpink’s Jennie Kim as the most influential dresser of the year. Her fashion choices, ambassadorships, and collaborations significantly influenced searches for brands like Chanel and Calvin Klein. For instance, her capsule collection for Calvin Klein led to a 22% surge in searches for the brand in the following days. Similarly, pictures of her donning Cecilie Bahnsen x Asics Mary-Jane sneakers in August resulted in a 27% increase in pageviews for the Scandinavian label within the next 24 hours.
Front-row appearances by Kylie Jenner at Schiaparelli’s Spring 2024 haute couture and ready-to-wear shows solidified her status as a dominant force in the fashion scene.
As for fashion’s power couple, Rihanna and A$AP Rocky took center stage. Their ensembles from Bottega Veneta sparked a 35% rise in demand for the brand since March, according to Lyst’s data. The brand’s Andiamo bag also experienced a remarkable 263% surge in searches following Rocky’s appearance with a bubblegum pink version.
In addition to these accolades, Lyst’s 2023 Year in Fashion findings encompassed various industry categories, celebrating the best campaigns, viral moments, rising stars, and brands to watch. Here’s a glimpse of the highlights:
- Brand of the Year: Miu Miu
- Logo of the Year: Loewe Anagram
- Trend of the Year: Hot pants
- Shoe of the Year: Alaïa Mesh Ballet Flats
- Sneaker of the Year: Adidas Sambas
- Bag of the Year: Uniqlo Shoulder Bag
- Power Dresser of the Year: Jennie Kim
- Tour of the Year: Beyoncé’s “Renaissance”
- Fashion Couple of the Year: Rihanna and A$AP Rocky
- TV Show of the Year: “Succession”
- Campaign of the Year: Jacquemus’ VR campaigns
- Fashion Show of the Year: Versace Fall 2023
- Front Row Dresser of the Year: Kylie Jenner
- Viral Moment of the Year: Gwyneth Paltrow and Courtcore
- TikTok Moment of the Year: The Tabi Swiper
- Rising Star of the Year: Kit Connor
- Brand to Watch of the Year: Dilara Findikoglu
The year 2023 unfolded as a testament to fashion’s dynamism, cultural impact, and creative ingenuity, as vividly depicted in Lyst’s comprehensive Year in Fashion report.