About niood - About niood. What is niood? Who's behind niood?

What’s niood?

niood is a modern lifestyle brand.

In 2016, Mina Habchi launched niood [to pronounce like “nude”] from her flat in London. Niood comes from nude, from the french expression “se mettre à nu” (translated “lay yourself bare” in English). We’re glad you’re here.

A note from the founder, Mina Habchi.

I decided to launch niood because there is clearly a lack of guidance for the majority of people through adversity and life in general. Even though we might think we are physically and mentally strong, we might lose self-confidence and hope during difficult times. This blog is to help the majority of us through challenges, but also to enlighten and make you discover new things and trends.

We will go together through ambitions, life hacks and tips, fashion, design, recipes, sustainability among other topics. I’m looking forward to hearing your thoughts and viewpoints on these different subjects as we are here to help each other too.


Find your own path and guidance.


Arts & Culture

Arts & Culture are what we need to enrich our emotions and inner lives. Paintings, movies or plays can grow our curiosity and cultivate new ideas.

Read our articles about Arts & Culture.


A section dedicated to all our fashionistas out there. New trends and must-have outfits curated for you. Don’t be outdated.

Read our articles about Fashion.

At Home

Home is where the heart is. It’s where we should all feel safe and laid down. Whether you live alone or accompanied, home is the place you should be happy leaving, but happier coming back.

Read our articles about At Home.



Lifestyle is broad. In here, we’re going to cover as many aspects as possible. This includes Adulting, Beauty, some Life Hacks, Spirituality, Sustainability, Money, Ambitions, and life How-To’s.

Read our articles about Lifestyle.



Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta

Read our articles about Travel.



Health is a state of body. Wellness is a state of being.” – J. Stanford

Read our articles about Wellness.