What’s niood?

niood is a modern lifestyle brand.

In 2016, Mina Habchi launched niood [to pronounce like “nude”] from her flat in London. Niood comes from nude, from the french expression “se mettre à nu” (translated “lay yourself bare” in English). We’re glad you’re here.

A note from the founder, Mina Habchi.

about Mina Habchi

I decided to launch niood because there is clearly a lack of guidance for the majority of people through adversity and life in general. Even though we might think we are physically and mentally strong, we might lose self-confidence and hope during difficult times. This blog is to help the majority of us through challenges, but also to enlighten and make you discover new things and trends.

We will go together through ambitions, life hacks and tips, fashion, design, recipes, sustainability among other topics. I’m looking forward to hearing your thoughts and viewpoints on these different subjects as we are here to help each other too.


Find your own path and guidance.


Arts & Culture

Arts & Culture are what we need to enrich our emotions and inner lives. Paintings, movies or plays can grow our curiosity and cultivate new ideas.

Read our articles about Arts & Culture.

about niood selected artsJean-Michel Basquiat

about niood selected artsPicasso

about niood selected artsAndy Warhol


A section dedicated to all our fashionistas out there. New trends and must-have outfits curated for you. Don’t be outdated.

Read our articles about Fashion.

Image 1 of Amina Muaddi X AWGE black Flacko 95 leather sandalsAmina Muaddi Heels (Buy Now)

Saks Potts coats



Saks Potts coats

Image 1 of Nodaleto Babies Bulla chunky-heel pumpsNODALETO (Buy Now)

At Home

Home is where the heart is. It’s where we should all feel safe and laid down. Whether you live alone or accompanied, home is the place you should be happy leaving, but happier coming back.

Read our articles about At Home.

pipistrello lamp



Pipistrello table lamp

Pierre Jeanneret Cane Armchair (Buy Now)

Anissa Kermiche breast vase



Anissa Kermiche Breast Vase (Buy Now)



Lifestyle is broad. In here, we’re going to cover as many aspects as possible. This includes Adulting, Beauty, some Life Hacks, Spirituality, Sustainability, Money, Ambitions, and life How-To’s.

Read our articles about Lifestyle.

The Ordinary - The Balance Set



The Ordinary Balance Set (Buy Now)



Rebuilding Earth: Designing Eco-conscious Habitats for Humans (Buy Now)




Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta

Read our articles about Travel.

Radisson Blu Resort Maldives


Radisson Blu Resort Maldives

Amangiri Hotel (Utah, USA)


Amangiri Hotel (Utah, USA)

Keemala Hotel, Phuket, Thailand


Keemala Hotel, Phuket, Thailand


Health is a state of body. Wellness is a state of being.” – J. Stanford

Read our articles about Wellness.



Good Vibes, Good Life: How Self-Love Is the Key to Unlocking Your Greatness (Buy Now)



PROIRON Balance Trainer with Resistance Bands, Balance Board (Buy Now)



Slow Juicer Masticating Juicer Machine (Buy Now)