What is niood?

niood is a modern lifestyle brand.

In 2016, Mina Habchi launched niood [to pronounce like “nude”] from her flat in London. Niood comes from nude, from the french expression “se mettre à nu” (translated “lay yourself bare” in English). We’re glad you’re here.

A note from the founder, Mina Habchi.

I decided to launch niood because there is clearly a lack of guidance for the majority of people through adversity and life in general. Even though we might think we are physically and mentally strong, we might lose self-confidence and hope during difficult times. This blog is to help the majority of us through challenges, but also to enlighten and make you discover new things and trends.

Our journey began with the belief that we are all unique, yet share a common yearning to express ourselves, connect with others, and live life to the fullest. The world is a mesmerizing mosaic of ideas, stories, and experiences, and niood is dedicated to capturing the essence of this vast tapestry.

Together, we’ll explore the ever-evolving world of fashion, where trends meet timeless elegance, and where style meets substance. Our expert team will bring you the latest insights into the global business landscape, unlocking opportunities for growth and innovation. We will dive into the realm of wellness, providing guidance to balance your mind, body, and spirit, empowering you to unleash your true potential. And finally, we’ll navigate the dynamic world of lifestyle, sharing stories that inspire, provoke thought, and resonate with your deepest passions.

As a part of our commitment to creating meaningful connections, we’ve cultivated an inclusive and interactive space where you can share your thoughts, ideas, and experiences. Your voice matters, and we are eager to hear from you. Let us embark on this journey of discovery, self-expression, and transformation together, shaping the future with style, grace, and boundless curiosity.

Thank you for being a part of the niood family. The magic lies within you, and together, we will paint the world with the colors of our dreams.

Embrace the infinite possibilities,



Find your own path and guidance.