Adanola, the popular activewear brand, has recently made its highly anticipated debut at Harrods, one of London’s most prestigious department stores. This exciting development allows customers the opportunity to browse and purchase a curated selection of Adanola’s Active, Resort, and Swim collections both online and in-store. The partnership with Harrods comes at a fortuitous time for Adanola, as the brand reports impressive sales growth numbers for the 2022/23 financial year.

In a remarkable feat, Adanola has experienced a staggering 311% increase in their gross sales, highlighting the brand’s strong market presence and customer demand. This impressive growth is further emphasized by a significant rise of 250% in their active customer database. As a result of their tremendous success, Adanola has expanded its team from 32 employees to an impressive 87 within the past year.

Adanola’s accomplishments extend beyond their sales figures. The brand’s collaborations have also been highly successful, with notable partnerships such as those with Hans Schonberg and Pernille Teisbaek. These collaborations have further elevated Adanola’s reputation and presence in the fashion industry. Additionally, Adanola has formed a key partnership with the US retailer Bandier, further expanding their global reach and presence alongside their collaboration with Harrods.

Founded in 2015 in Manchester by CEO Hyrum Cook, Adanola swiftly earned recognition and popularity among influencers and fashion enthusiasts. Renowned for their ADA Hoodie and Ultimate Black Leggings, Adanola often experiences overwhelming demand for their products, resulting in waiting lists and sell-outs. The Ultimate Black Leggings, in particular, have become the brand’s top-selling item, with a staggering monthly sales increase of over 190% in the last six months. Notably, an average of 16 pairs of these leggings are sold every hour, solidifying their status as a highly coveted item.

Adanola’s future plans reflect their commitment to continuous growth and innovation in the activewear market. While specific sales expectations for the current financial year have not been disclosed, the brand is dedicated to enhancing its digital capabilities, expanding retail partnerships, and embarking on international expansion plans. With a particular focus on the US market, Adanola aims to capitalize on the growing demand for activewear.

In the UK, the brand aims to attract a 60% new customer acquisition rate while simultaneously providing exceptional service to returning customers through the launch of a new loyalty program. Adanola’s strategic partnerships, expanding team, and impressive sales figures position them for continued success in the activewear market.

1. Adanola Official Website
2. Harrods Official Website)