The collaboration between Adidas and Allbirds is set to revolutionize the sportswear industry by creating the lowest carbon footprint sports performance shoe ever made. The two brands have joined forces with the goal of not only creating a sustainable shoe, but also driving a shift towards carbon neutrality in the industry as a whole.

The footwear industry is a major contributor to carbon emissions, emitting approximately 700 million metric tons of carbon dioxide each year. To tackle this issue, Adidas and Allbirds will focus on all aspects of footwear production, from manufacturing to the supply chain. They will also explore the use of renewable materials to reduce the carbon footprint of their products. Currently, the average running shoe has a carbon footprint of around 13.6 kg CO2.

A key aspect of this collaboration is the commitment to maintaining performance. It is crucial for sustainable shoes to meet the standards of both athletes and consumers, ensuring that they are both environmentally friendly and high quality. Adidas and Allbirds aim to set a new industry standard, proving that sustainability and performance can coexist.

The timing of this collaboration is significant, as the COVID-19 pandemic has heightened global focus on sustainability. Governments, businesses, and consumers are increasingly determined to prioritize sustainability in the post-pandemic world. Both Adidas and Allbirds recognize the importance of driving substantial improvement and are confident that their partnership will have a lasting impact on industry practices.

To measure the environmental impact of their products, Adidas and Allbirds will use Allbirds’ life cycle assessment tool, which calculates end-to-end carbon emissions. They hope that this collaboration will inspire others in the industry to share their ideas and research, fostering a collective effort to live more sustainably. Adidas has already committed to reducing its carbon footprint by 30% by 2030 and achieving carbon neutrality by 2050. Allbirds, on the other hand, aims to become a 100% carbon-neutral business. Together, these two brands aim to lead the way in creating a more sustainable and carbon-neutral future for the footwear industry.

In conclusion, the collaboration between Adidas and Allbirds represents a major milestone in the quest for sustainability in the sportswear industry. By developing a sports performance shoe with the lowest carbon footprint ever and exploring innovative solutions, these brands are setting a new standard and inspiring others to prioritize sustainability. This partnership emphasizes the belief that combating climate change requires collective action and cooperation. As the world continues to navigate the challenges posed by the pandemic, sustainability and environmental responsibility will remain key global priorities.

Useful links:
Adidas Website
Allbirds Website