Adidas wasted no time in introducing its latest venture, Adidas Sportswear, shortly after appointing Jenna Ortega as its brand ambassador. Breaking away from traditional sportswear, this new line focuses on the trend of athleisure. Adidas Sportswear aims to enhance the wearer’s everyday style by combining contemporary designs with the latest performance technology, delivering the same comfort and confidence that Adidas’ performance collections have been providing athletes for years.

Jenna Ortega, recognized as a “next-generation icon,” represents Adidas Sportswear’s SS23 collection. According to Adidas, Ortega perfectly embodies individuality and versatility, aligning with the brand’s vision for the new label and reflecting how the next generation is making their mark on the world.

The Adidas Sportswear collection was initially made available for early access on the app on Thursday and will have a broader release on February 9th. Described as sporty at its core, the collection showcases specific performance technologies through simple cutlines, colors, and minimalistic design details while ensuring ultimate comfort in every aspect. Each iconic piece can be mixed and matched to create a unique look or worn individually for a subtle yet striking outfit, catering to the next generation as they navigate through life.

Leading the collection are the Avryn shoe and Tiro Suit, which Adidas considers to be the perfect aesthetic and uniform for socializing with friends, attending practice sessions, or exploring the city on weekends. The Tiro Suit Collection reimagines Adidas’ classic tracksuit silhouette, incorporating sport design cues tailored specifically for the Adidas Sportswear brand. The all-black Tiro Suit Up Advanced set maintains its sporty nature but presents a new identity with its functional yet minimalist appearance.

Jenna Ortega demonstrates the versatility of the collection by pairing the Tiro Suit with a shirt and tie for on-set moments, as well as switching it up with a gold sequined crop top for a night out with friends. Meanwhile, the Avryn shoe is crafted from recycled materials and combines Boost and Bounce technology to provide exceptional comfort both inside and out. The first drop includes two colorways: a muted black and grey with subtle red details, and an all-grey version with black signature 3-stripes and purple accents, inspired by origami designs.

The broader Adidas Sportswear collection presents additional pieces such as the silk-like striped Express Dress, which features elements of a wrap-style silhouette and comfortable ribbed cuffs, allowing it to be worn as a lightweight jacket layered over a basic ensemble. The relaxed fit Express Jersey draws inspiration from 90’s football aesthetics, with its two-tone colorway and offset white piping, creating a comfortable yet casual statement. Finally, the sport-style Coach Jacket boasts a classic monochrome look with an oversized fit, cuffed sleeves with 3-stripe detailing, and a shine-finish fabric.

Jasmin Bynoe, senior designer of Adidas Sportswear, explains that the collection seamlessly blends sport silhouettes with fresh detailing, incorporating Adidas’ latest performance technologies and comfort-first looks to elevate the wearers’ everyday style. With a range of versatile pieces, the collection allows individuals to mix and match according to their personal style and preferences. Special attention has been given to specific cutlines, colorways, and minimalistic design details to ensure that the collection works for any occasion.

While Jenna Ortega takes the spotlight in the Adidas Sportswear campaign, the brand also brings together a diverse group of partners, including Son Heung-min, the Premier League golden boot holder, basketball player Trae Young, Women’s Super League forward Mary Fowler, and thrill-seeker Carolina Voltan, to celebrate the power of self-expression and a comfort-first mentality.

Through the introduction of Adidas Sportswear, Adidas continues to innovate and meet the changing needs and preferences of consumers. By combining performance technology with stylish athleisure designs, Adidas aims to empower individuals to embrace their unique style and confidently express themselves through fashion.

Useful Links:
1. Adidas Sportswear Official Website
2. Adidas Sportswear Sustainability