Adidas, the globally recognized sportswear brand, has recently announced that it will be postponing its annual general meeting (AGM) for 2020 due to the official government guidelines surrounding the ongoing coronavirus pandemic. Originally set to take place on 14 May in Bavaria, Germany, the AGM will now be rescheduled for a later date.

The decision to postpone the AGM stems from Adidas’ priority to protect the health and safety of its employees, shareholders, consumers, and partners during these uncertain times. By adhering to government guidelines and advocating for social distancing, the brand aims to ensure the well-being of its stakeholders.

While the brand acknowledges the temporary challenges posed by the coronavirus outbreak, it remains confident in its future growth prospects. Adidas emphasizes its solid fundamentals and strong positioning within the sportswear industry, which positions it well for long-term success. Despite the postponement, the new date for the AGM will be communicated within the legally required timeframe.

In addition to the AGM postponement, Adidas has made the decision to temporarily close all of its Adidas and Reebok stores in Europe, North America, and Canada until the end of March. This aligns with the global effort to practice social distancing and limit the spread of the virus. The brand recognizes the importance of taking such measures to ensure the safety and well-being of its employees and customers.

As the sportswear industry navigates through these challenging times, Adidas remains fully committed to adapting its strategies and prioritizing the safety of its stakeholders. The brand will continue to monitor the situation closely and make any necessary adjustments to ensure a successful future.

1. Adidas Official Website
2. CDC Coronavirus Guidelines