Italian luxury company Aeffe has recently announced its agreement with Sinv to acquire the license for the production and distribution of Love Moschino womenswear collections. This development comes after Aeffe gained full control of Moschino SpA in July. Aeffe, which owns a portfolio of luxury brands including Alberta Ferretti, Philosophy di Lorenzo Serafini, Pollini, and Moschino, is listed on the STAR segment of Borsa Italiana.

The transfer of management for the Love Moschino label will take effect from the AW23 season. The financial consideration for this agreement amounts to €3,637,000 and will be paid in cash from Aeffe’s available funds by November 30, 2021.

Massimo Ferretti, the executive chairman of the Aeffe group, expressed his thoughts on this strategic move, saying, “This operation of significant strategic value provides us with the opportunity to enhance the positioning of the Moschino brand and reshape its overall offering to accelerate growth. Consolidating all women’s apparel collections within the group allows us to manage the brand comprehensively, leading to positive effects on various aspects such as product quality, distribution, market penetration, and communication. We will harness the group’s synergies and capitalize on market opportunities.”

By taking over the license for Love Moschino womenswear, Aeffe strengthens its control over the Moschino brand and aligns its operations to optimize growth and capitalize on market opportunities. The integration of all women’s apparel collections under Aeffe’s management aims to elevate the brand’s overall positioning, enhance product quality, extend market reach, and bolster communication efforts. This strategic decision underscores Aeffe’s dedication to driving the success and expansion of Moschino in the luxury fashion industry.

Useful Links:
1. Aeffe Official Website
2. Moschino Official Website