Ahlem, the eyewear brand founded by French-Tunisian designer Ahlem Manai-Platt, has recently introduced a new bespoke eyewear service for its customers. Since its establishment in Los Angeles eleven years ago, the brand has experienced remarkable growth and success, leading to the opening of boutiques in Venice, New York, San Francisco, and Paris. With its presence in over 40 countries and a diverse range of over 50 sunglasses and optical eyewear models, Ahlem has positioned itself as a prominent player in the global eyewear industry.

The inspiration for the bespoke service originated from a meeting between Ahlem and basketball star LeBron James. Although LeBron was already a fan of the brand, he required glasses in a larger size. LeBron’s stylist also reached out to Ahlem, proposing a collaboration on special models. This serendipitous encounter led to the concept of offering personalized designs to customers.

Customers can access the bespoke eyewear service at all Ahlem boutiques, including locations in Los Angeles, San Francisco, New York, and Paris. Interestingly, San Francisco has shown significant enthusiasm for this ultra-luxury offering, as the city appreciates the intellectual and personalized approach to bespoke design.

The process of creating bespoke eyewear starts with Ahlem’s opticians measuring the customer in-store. Following this, the designer arranges a face-to-face meeting, either in person or via FaceTime, to understand the customer’s preferences, lifestyle, and activities. Using this information, the designer creates drawings and prototypes for the customer’s approval. Once finalized, two frames are produced: one for the customer and another as a backup in case of loss or damage.

While the personalized experience of the bespoke service is unique, it comes at a higher price point. The starting cost for Ahlem made-to-measure glasses is €2,500, with an average waiting time of 6 to 9 months. Despite the premium cost and the wait, customers have responded positively to this exclusive service, contributing to Ahlem’s organic growth of 20% in 2023.

Ahlem boutiques worldwide are performing well, with customers frequently visiting multiple locations. International clientele travel between New York and Paris, San Francisco and Los Angeles, fostering the brand’s momentum. With this in mind, Ahlem’s expansion plans include the opening of 10 additional boutiques in cities across the United States. Furthermore, Ahlem has its sights set on the Japanese market, specifically Tokyo, as well as Seoul in South Korea.

In addition to retail expansion, Ahlem is renowned for its collaborations with artists and other creative individuals. Previous partnerships include collaborations with Beck and Jorden Bickham, as well as the Palais Galliera in Paris. While details about Ahlem’s next collaboration remain undisclosed, anticipation is high for another exciting and inspiring project.

Since the move to Paris, Ahlem has developed a newfound appreciation for the city’s unique charm and tranquil environment. While the designer still holds affection for California, getting lost in the streets of Paris and immersing herself in the serenity of its parks brings freedom and peace. The contrasting experiences between the two cities fuel Ahlem’s creative vision and inspire her designs.

With the success of the bespoke eyewear service and plans for further expansion, Ahlem is well-positioned to maintain its growth and solidify its position as a leading global eyewear brand. Through personalized designs and collaborations with artistic influencers, Ahlem continues to push boundaries and offer unmatched luxury in the eyewear industry.

Useful links:
– [Ahlem Eyewear Official Website](https://ahlemeyewear.com/)
– [Ahlem Eyewear Instagram](https://www.instagram.com/ahlem/)