Brazilian footwear group Alpargatas has recently announced the launch of Havaianas International, a new division specifically dedicated to overseeing the worldwide expansion of their iconic flip-flop brand, Havaianas. This exciting development will be spearheaded by Frederic Levy, who has been appointed as the president of Havaianas International.

Levy brings with him a wealth of knowledge and experience, gained from his previous roles in the wine industry global start-up, Coravin, as well as his time as the president of Nespresso North America. During his tenure at Nespresso, Levy played a crucial role in expanding the brand’s presence in the United States, and was instrumental in launching their e-commerce operations on an international scale.

The establishment of Havaianas International is a clear indication of Alpargatas’ ambition to accelerate the global growth of the Havaianas brand. The division will be based in Spain, which is also the location of Alpargatas’ EMEIA (Europe, Middle East, India, and Africa) region. Frederic Levy will report directly to Roberto Funari, Alpargatas’ CEO.

Havaianas, founded in 1962, has garnered worldwide acclaim and has become synonymous with comfortable and stylish footwear. The brand has already established a strong presence in the Spanish market, with their latest store opening in Madrid’s calle Fuencarral. They have also collaborated with well-known Spanish fashion labels owned by the Inditex group, such as Pull&Bear and Stradivarius. Additionally, in response to the Covid-19 pandemic, Havaianas generously donated €100,000 to the Gregorio Marañón Hospital in Madrid to aid in the purchase of essential medical equipment.

With the launch of Havaianas International and the appointment of Frederic Levy, Alpargatas aims to further reinforce the global appeal of the brand and continue their successful expansion beyond Brazil. This strategic move clearly demonstrates their dedication to providing customers worldwide with high-quality footwear that exudes comfort and style.

Useful links:
1. Havaianas Official Website
2. Alpargatas Official Website