According to sources familiar with the matter, Amazon is making efforts to appease EU antitrust regulators by offering to restrict its use of seller data and enhance the visibility of rival products on its platform. The goal behind this proposal is to avoid a possible fine from the European Union, potentially paving the way for the closure of the investigations by the end of this year.

Last year, Reuters reported that Amazon faced the risk of a hefty fine from the European Union, which could amount to 10% of its global turnover. In 2020, the European Commission accused Amazon of leveraging its enormous size, power, and access to data to unfairly promote its own products and gain an unfair edge over competitors who sell on its online marketplace.

Additionally, the European Commission launched an inquiry into Amazon’s alleged preferential treatment of its own retail offers and those of marketplace sellers who utilize its logistics and delivery services.

In response to these allegations and investigations, Amazon has put forward measures to address the concerns raised by the European Union. The company is offering to restrict the use of seller data, addressing concerns about unfair competition and the promotion of its own products. Moreover, Amazon has expressed its willingness to amplify the visibility of rival products on its platform, ensuring they have an equal chance to compete with its own offerings.

By making these concessions, Amazon hopes to demonstrate its dedication to fair competition and resolve the antitrust investigations without incurring a substantial fine. A potential fine of up to 10% of its global turnover could have profound consequences for the company’s finances and reputation, making it of utmost importance for Amazon to find a resolution.

Although the European Commission has yet to reach a final decision on Amazon’s offer, the company’s willingness to address the concerns and introduce changes to its platform is seen as a positive step towards resolving the antitrust investigations. Acceptance of Amazon’s proposals by the European Commission could lead to the closure of the investigations, potentially saving the company from a hefty fine.

It is important to note that Amazon is not the sole tech company under scrutiny from EU antitrust regulators. Other tech giants like Google and Apple have also faced investigations and fines for alleged antitrust violations. The European Union has actively pursued antitrust cases against these companies in an attempt to ensure fair competition in the digital marketplace.

In conclusion, Amazon is taking measures to address the concerns raised by EU antitrust regulators through proposals to restrict the use of seller data and increase the visibility of rival products on its platform. The company aims to avoid a potential fine and bring the investigations to a close. The outcome of these investigations holds significant implications for Amazon and could shape the landscape of competition in the digital marketplace.

Useful links:
1. Reuters: Amazon faces possible €8 billion EU tax fine over alleged Jeff Bezos state aid
2. CNBC: Amazon included in EU’s digital taxes hit list