Anders Holch Povlsen, the founder of popular Scandinavian fashion brand Bestseller, has recently made a substantial investment in Israeli e-commerce platform, Terminal X. Through his family holding company, Heartland, Povlsen acquired a 10.1% stake in Terminal X, further solidifying his presence in the thriving e-commerce sector.

Terminal X, established in 2017, has quickly risen to prominence in the Israeli market. The platform offers a wide range of products from 160 local and international brands and has experienced consistent growth over the past three years. In 2020, Terminal X reported an impressive revenue of €56 million, representing a remarkable 182% increase compared to the previous year.

The success of German e-tailer About You, which recently debuted on the stock market with a valuation of €4 billion, could have played a role in inspiring Povlsen’s interest in Terminal X. In 2018, he invested €300 million in About You, recognizing its potential in the e-commerce industry.

Povlsen’s involvement in Terminal X not only brings valuable financial support but also leverages the expertise of Bestseller, which owns renowned fashion brands like Jack&Jones, Only, and Vero Moda. Terminal X is primarily backed by the Fox Group, holding a significant 60% stake in the e-commerce platform. The founders of Terminal X, Idan Ofer and Udi Angel, each own a 26.5% stake, while investment firm Horovitz Young Holdings holds a 13.5% stake.

The partnership between Heartland and Terminal X aims to accelerate the development of the e-commerce platform and expand its presence both domestically and internationally. Terminal X plans to list on the Tel Aviv stock exchange in order to facilitate this expansion. Nir Horovitz, CEO of Terminal X, expressed excitement about the partnership, highlighting Heartland’s impressive track record in identifying and supporting e-commerce companies before they become global leaders.

For Povlsen, the investment in Terminal X offers yet another opportunity to capitalize on the booming e-commerce sector. With successful investments in companies like Asos and Zalando in the past, Povlsen’s keen business acumen will be closely watched as he ventures into the Israeli market. With the backing of Heartland and Terminal X’s strong commercial performance, the partnership has the potential to drive substantial growth for the e-commerce platform in the years to come.

Terminal X