Andreas Melbostad, a highly accomplished Norwegian designer, has recently unveiled his own eponymous label. This exclusive collection, available solely on his webstore, melbostad.com, showcases Melbostad’s impressive pedigree as a designer. Having honed his skills at the prestigious Royal College of Art, Melbostad has held senior positions at renowned fashion houses including Guy Laroche, Yves Saint Laurent, Calvin Klein, Donna Karan, Phi, Roberto Cavalli, and Diesel Black Gold. Furthermore, he has collaborated with esteemed brands such as Zara and Vera Wang. In 2010, he established his own fashion design consultancy, Andreas Melbostad LLC.

For his signature label, Melbostad has embraced a “quality-over-quantity” ethos. The products in his collection are meticulously sourced and produced in Italy, exemplifying a strong commitment to sustainable practices. The brand is dedicated to partnering with manufacturers and suppliers who share their passion for eco-friendly production methods. In an effort to minimize waste and streamline the supply chain, seasonless products are released throughout the year and directly shipped from the manufacturer to consumers.

The primary objective of this brand is to offer consumers exceptional, thoughtfully crafted products that embody lasting quality at the best possible value. The design aesthetic draws inspiration from Melbostad’s Norwegian heritage, resulting in a captivating Scandinavian narrative. The initial collection comprises a diverse range of garments, including a leather field jacket, utilitarian jeans jacket, bomber shirt-jacket, shirt tunics, skirts, hoodies, and T-shirts. Emphasizing comfort and style, these pieces boast a relaxed oversized silhouette, extra long sleeves, turn-up cuffs, and take influence from military and workwear fashion. The color palette remains muted, with the addition of metal hardware details that provide industrial accents. Knit and webbing trims add texture to the selection of materials.

To further underline their commitment to sustainability, the brand incorporates various eco-friendly features. GOTS-certified fabrics that adhere to ZDHC standards are utilized, ensuring zero discharge of hazardous chemicals. Outerwear is constructed using solvent-free and bio-sourced materials that derive from renewable sources. The leather employed is produced in Italy and meets the strict standards set by the Leather Working Group. In an effort to minimize waste, the brand adheres to a philosophy of no-excess-packaging, ensuring that all packaging and tags are made from recycled materials.

Through the launch of his signature label, Andreas Melbostad effectively showcases his expertise and unwavering commitment to sustainable fashion practices. The collection seamlessly combines quality, style, and eco-friendliness, perfectly aligning with the current industry trend of prioritizing sustainability. By placing emphasis on craftsmanship, sustainable production methods, and thoughtful design, Melbostad’s label establishes itself as the go-to choice for fashion-conscious individuals who seek both style and conscientiousness.

Useful links:

1. https://www.melbostad.com/ – Official website of Andreas Melbostad’s signature label.
2. https://www.gots.com/ – Global Organic Textile Standard (GOTS) website, where you can learn more about their certification for organic textiles.