Asics EMEA, the European division of the renowned Japanese sports brand, has recently released its financial results for 2023, revealing its highest-ever revenue in the region. The company achieved revenues of €920 million (excluding Onitsuka Tiger) and an operating income margin of 9.1%. Unfortunately, a comparison figure for 2022 is not currently available.

Running remains a key focus for Asics, and the company is proud to announce that it maintained its position as the number-one premium performance running brand in Europe throughout 2023. This assertion is supported by data from the Circana Consumer panel, which analyzes sales of products priced over or equal to €90 in the UK, France, Germany, Italy, and Spain.

In addition to its success in the running category, Asics also experienced significant growth in the SportStyle category, with revenues increasing by an impressive 32% compared to the previous year. The Core Performance Sports category, which encompasses tennis and indoor sports, also saw notable growth, with a 23% increase in revenues. Furthermore, this category reached a milestone by surpassing €100 million in revenue for the first time in the region. The company also observed a 22% rise in revenue from its e-commerce platforms.

Carsten Unbehaun, the Regional CEO of Asics EMEA, highlighted the company’s strong performance despite challenging market conditions. He emphasized the brand’s commitment to enhancing its distribution network, believing that this will contribute to long-term benefits for Asics and its partners. Unbehaun views the development of strong partnerships as an integral part of the company’s growth strategy and is confident that the steps taken in 2023 will accelerate future growth.

Acknowledging the ongoing supply chain issues affecting the industry, Unbehaun maintains optimism regarding Asics’ prospects. He mentioned that the company effectively managed its inventory in 2023, starting the year with a healthy level. Unbehaun expressed confidence in the continued strong demand for Asics’ products across all categories, markets, and channels. Looking ahead to 2024, he eagerly anticipates the implementation of their plans and the continued support of more individuals in achieving a Sound Mind in a Sound Body, a core philosophy of the brand.

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