Sportswear brand Asics EMEA has had a stellar year in 2021, with the company reporting a 13.7% increase in consolidated net revenues. This growth is particularly impressive considering the challenges faced by the sports industry due to the ongoing pandemic. In addition, Asics EMEA saw a significant rise in operating income, which jumped by 121.8% to €83.1 million.

One of the key drivers of Asics EMEA’s success was its performance in wholesale channels. The company experienced a year-on-year growth of 13%, with impressive increases in several key markets. Italy saw a remarkable growth rate of 27%, followed by Iberia with 24%, Germany with 19%, South Africa with 18%, and France with 16%. This demonstrates the brand’s strong presence and appeal across Europe.

Another area where Asics EMEA excelled was e-commerce. The brand saw a 16% increase in revenue from online sales compared to the previous year. This highlights the growing popularity of online shopping, especially in the sportswear industry. Asics EMEA’s ability to adapt and thrive in this digital landscape is a testament to its strong online presence and customer engagement.

According to NPD data, Asics EMEA remains Europe’s leading brand for running and tennis. The brand’s running category, in particular, experienced significant growth thanks to its innovative products. The launch of the Metaspeed running shoes was a game-changer for Asics EMEA, as it provided athletes with scientifically designed footwear to help them achieve their personal bests. This commitment to innovation and performance has cemented Asics EMEA’s position as a leader in the running market.

Carsten Unbehaun, CEO of Asics EMEA, acknowledged the challenges faced by the company throughout the year but expressed pride in its strong finish. He highlighted the increasing number of people choosing Asics as a means to achieve physical and mental well-being. Asics EMEA remains dedicated to supporting individuals in experiencing the benefits of sport and movement, emphasizing the importance of a sound mind in a sound body.

Asics EMEA’s remarkable growth in 2021 showcases its resilience and ability to thrive in a challenging environment. By prioritizing innovation and customer support, the brand is well-positioned for continued success in the years to come.

Useful links:
1. Asics official website
2. NPD Group