Despite facing challenging conditions, Asics, the athletic brand, has reported growth in key markets within its EMEA unit. The company revealed that its e-commerce revenue in the region has increased by an impressive 134.4% year to date. This positive news comes as Asics announced a global sales drop of 13.3% for the third quarter, amounting to ¥248.2 billion.

The COVID-19 pandemic has undoubtedly impacted Asics’ global performance, and the third quarter was particularly challenging. However, the company highlighted some significant advances in the EMEA region throughout the year. Despite the temporary closure of its stores and other stockists for up to three months due to the pandemic, the region experienced only a slight decline of 3.1% in consolidated net revenue during the first nine months.

Notably, several countries in the EMEA region saw wholesale revenue increases. Germany experienced growth of 11.1%, France 3.5%, the UK 3%, Sweden 5.6%, Denmark 7.4%, Poland 17.6%, and Finland 21.2%. As a result, Asics solidified its position as Europe’s leading brand for running shoes, widening the gap between its main competitors, according to NPD data.

In addition to revenue growth, Asics also gained market share in the ‘Made For/Used For’ Running category in key markets like the UK, France, Germany, Italy, and Spain. The company increased its market share by 3ppt in footwear and achieved a 4% year-on-year increase in sell-out. In the €90+ price range, Asics gained 6ppt in market share for footwear in those five markets.

Carsten Unbehaun, the CEO of Asics EMEA, expressed his enthusiasm for the positive results despite the challenges posed by Covid-19. Unbehaun emphasized that the company was able to gain market share, grow in key markets, and accelerate its digital transformation. Effective cost management has also resulted in increased profitability year-to-date compared to the same period last year.

Overall, Asics has demonstrated resilience and adaptability in the face of an unprecedented crisis. By leveraging e-commerce and focusing on key markets, the company has managed to maintain growth and solidify its position as a leading athletic brand in the EMEA region. As the world continues to navigate the challenges brought about by the pandemic, Asics remains optimistic about its future prospects.

Useful links:
Asics Made For Running Shoes
NPD Group