Fashion retailer Atterley.com has successfully raised £3 million in a recent funding round, with support from Maven Capital Partners, Scottish Enterprise, and existing shareholders. The company’s primary goal is to expand its international operations, with a specific focus on the US market.

Atterley.com stands out as a platform that enables independent fashion boutiques and brands to sell high-quality products online, both in the UK and abroad. It has experienced impressive growth, featuring over 250 independent boutiques and around 3,000 brands on its website. Notably, the company achieved a remarkable 200% year-on-year increase in sales during the first quarter.

What sets Atterley apart is its success stemming from a combination of strong repeat sales and venturing into new markets. This winning strategy exhibits the company’s ability to both retain existing customers and attract new ones simultaneously. While the pandemic and the subsequent closure of physical stores contributed to this growth due to the surge in online shopping, founder Mike Welch believes it was only a minor factor. Welch anticipates that the new investment will drive the company toward its next phase of growth.

Maven partner David Milroy underscores the continuous transformation taking place in the retail sector and the opportunities it affords to online fashion marketplaces. He commends Atterley for focusing on its boutique partners, as this approach allows the company to offer a diverse range of premium, emerging, and undiscovered labels curated by some of the fashion industry’s most talented buyers.

The Atterley team, currently consisting of 20 members, boasts CEO Kenny Baillie and COO James Eccleshall, both former colleagues of Welch at his successful Blackcircles.com tire business. Noteworthy existing investors include Sir Terry Leahy, former CEO of Tesco, Graeme Bissett, former Chairman at Blackcircles.com, and former Vogue Editor Alexandra Shulman, who advises the board.

With the infusion of new funds and ambitious plans for international expansion, especially in the US, Atterley.com is well-positioned to capitalize on the rising demand for online fashion retail. As consumers increasingly embrace e-commerce, Atterley’s unique marketplace model and commitment to showcasing premium, independent brands are likely to resonate with fashion-conscious shoppers worldwide.

Useful links:
1. Atterley.com
2. Maven Capital Partners