Australian sun care brand, Ultra Violette, is set to make its mark in North America with the help of a $15 million AUD investment from consumer growth equity firm, Aria Growth Partners. This funding will not only allow the brand to establish a presence in the region but also contribute to ongoing product innovation and team development.

Founded in 2019 by Ava Chandler-Matthews and Rebecca Jefferd, Ultra Violette has experienced incredible growth since its inception, boasting a 100% year-on-year increase. The brand has already made its mark in 28 international markets, including Europe, Australia, the UK, Asia, and the Middle East. This success is largely attributed to their collaborations with renowned retailers like Sephora, SpaceNK, Harrods, and Liberty London.

While this is the first time Ultra Violette has sought external capital, they will still maintain majority control of the business. Aria Growth Partners, a prominent US-based consumer growth equity firm, has invested in various industries, with a portfolio that includes personal care, beauty, and food. Notable skincare brands like Hero Cosmetics and The Inkey List are among their successful investments.

Ultra Violette is renowned for their SPF-infused products for the face, body, and lips. Their dedication to providing high-performance sun care products has struck a chord with consumers, solidifying their position as a top player in the market. With this substantial investment, Ultra Violette is poised for even greater success and expansion in North America.

– For more information on Ultra Violette’s products and expansion plans, visit their official website:

– To learn more about Aria Growth Partners and their investments in the beauty industry, please visit their website: