Authentic Brands Group, a leading brand development company, has successfully acquired Rockport, a popular footwear brand, out of bankruptcy. The acquisition was approved by the bankruptcy court and is expected to expand Authentic’s already diverse footwear portfolio. Known for its commitment to comfort and technical product innovation, Rockport is a trusted brand that Authentic Brands Group plans to leverage and propel forward.

Although the financial terms of the deal were not disclosed, Jamie Salter, founder, chairman, and CEO of Authentic Brands Group, believes that Rockport has great potential for growth. Recognizing that Rockport’s core consumer is more active than ever, Salter sees this as an opportunity to expand the brand into various categories such as apparel, accessories, outerwear, and travel. With a focus on innovation and comfort, Salter envisions transforming Rockport into a full lifestyle offering.

In addition to the acquisition of Rockport, Authentic Brands Group has also signed a long-term licensing agreement with Marc Fisher Footwear, a key partner. Marc Fisher Footwear will take on the brand’s footwear design, wholesale, and e-commerce operations in the US, becoming the core footwear partner for Rockport. Marc Fisher, CEO of Marc Fisher Footwear, expressed excitement about the partnership and sees compelling growth opportunities within the men’s footwear market.

This acquisition comes on the heels of Authentic Brands Group’s recent purchases of Hunter boots and partnership with Vince Holding Corp. to acquire the Vince brand intellectual property. The company has ambitious plans for Rockport and intends to announce additional partners in the coming months as it continues to reshape its diverse portfolio.

Overall, Authentic Brands Group’s acquisition of Rockport showcases their expertise in brand development and strategic partnerships. With their track record and commitment to innovation, they are poised to propel Rockport into new heights within the footwear industry.

Useful links:
1. Rockport Official Website
2. Authentic Brands Group Official Website