Authentic Brands Group and sustainable denim manufacturer Noize Jeans have joined forces in a long-term partnership to revitalize the iconic brand, Jones New York. Under this collaboration, Noize Jeans will be responsible for designing, producing, and distributing a range of men’s bottoms, jackets, and denim for the brand. The upcoming fall 2023 collection will embody Jones New York’s timeless aesthetic, while also focusing on providing comfort and durability.

Joseph Zarro, the executive vice president of luxe and classic brands, expressed his excitement about the collaboration, stating that Noize Jeans’ expertise in the jeans space is unparalleled. He believes that partnering with them will help expand Jones New York’s men’s apparel offerings with unique and stylish lifestyle apparel products.

Shabbir Petiwala, the president of Noize Jeans, also shared his enthusiasm for the partnership. He mentioned that Noize Jeans has a history of over two decades in producing sustainable top-quality fashion globally. Petiwala is thrilled to work with Authentic Brands Group to develop premium sportswear collections for men under the Jones New York brand. He believes that this partnership will lead to long-term success and further growth for both companies.

Authentic Brands Group is widely recognized as a global brand development, marketing, and entertainment platform. It boasts an impressive portfolio of brands, including Forever 21, Nautica, Vince, Volcom, Hervé Léger, and Ted Baker. Recently, the company also announced its partnership with leading men’s apparel manufacturer Versa Group for Geoffrey Beene, where Versa Group will handle the design, production, and distribution of men’s dress shirts for the brand.

This collaboration between Authentic Brands Group and Noize Jeans underscores their commitment to sustainable fashion and their belief in the potential of the Jones New York brand. By combining Noize Jeans’ expertise in denim production with Jones New York’s timeless aesthetic, the partnership aims to create high-quality, eco-friendly apparel for men. Fashion enthusiasts can anticipate the fall 2023 collection, which will showcase modern fits and durable fabrics. With the backing of Authentic Brands Group, this collaboration is poised for long-term success in retail, contributing to the growth and revitalization of the Jones New York brand.

For more information on Authentic Brands Group, visit their official website: https://www.authenticbrandsgroup.com
To learn more about Noize Jeans and their sustainable denim manufacturing, visit their website: https://www.noizejeans.com