Authentic Brands Group has recently announced an exciting new partnership with Profile Ent., a prominent plus-size apparel maker. The collaboration will focus on expanding Billabong’s plus-size apparel categories, specifically targeting big and tall men’s clothing and plus-size women’s clothing. Profile will be responsible for the manufacturing, wholesale, and distribution of these apparel lines throughout the United States and Canada.

The objective of this partnership is to broaden the reach of Billabong’s big and tall and plus-size clothing lines to a variety of major and independent plus-size retailers across North America. This expansion is made possible by leveraging Profile’s extensive distribution network, which is well-established in both the United States and Canada.

David Brooks, the EVP of action and outdoor sports, lifestyle at Authentic Brands Group, expressed his enthusiasm about working with Profile. He believes that Profile’s extensive expertise in the big and tall and plus-size apparel space, combined with Authentic’s successful track record in brand development, will undoubtedly lead to great success for Billabong in this new venture.

The initial collections of Billabong’s big and tall and plus-size apparel will be launching in the spring of 2024. These collections will be made available not only through major plus-size retailers but also through various retailer e-commerce channels. Frank Riech, the President of Profile Ent., expressed his pride in partnering with Authentic to bring the active lifestyle brand, Billabong, to their robust distribution platform. Riech sees this partnership as an opportunity to extend Profile’s reach to an important demographic of underserved consumers.

This collaboration between Authentic Brands Group and Profile Ent. showcases a strong commitment to inclusivity in the fashion industry. By expanding Billabong’s offerings to include plus-size apparel, a broader range of individuals with different body types will now have access to fashionable and high-quality clothing. This partnership marks a positive step towards creating a more diverse and inclusive fashion landscape.

For more information about this partnership, please visit: https://www.authenticbrandsgroup.com/news/authentic-brands-group-partners-profile-ent-expansion-billabongs-plus-size-apparel-categories

To explore Billabong’s current collection and stay updated on their future plus-size offerings, visit: https://www.billabong.com/