AYBL Group, a rapidly growing business in the UK, has achieved a remarkable milestone by announcing a record turnover of £23.1 million for the latest financial year. This impressive figure represents a significant 124% increase in sales compared to the previous year, highlighting the company’s strong growth trajectory. Since its establishment in 2018 in Redditch, UK, AYBL has been focusing on expanding its presence on a global scale. This expansion is being achieved through a combination of organic growth and strategic acquisitions.

The company’s extraordinary success has garnered recognition, as it now holds the prestigious number one position in The Sunday Times’ list of the 100 fastest-growing private businesses. This accolade further solidifies AYBL’s position as a leader in the industry.

Originally starting as an online pureplay operation, AYBL has recently ventured into the world of physical retail by opening its first pop-up store in Covent Garden. This store serves as a platform to showcase AYBL’s new Velocity performance-wear collection, allowing customers to experience the brand firsthand. The expansion into physical retail demonstrates AYBL’s commitment to meeting the evolving needs and preferences of its customer base.

AYBL has successfully established a strong presence in over 160 countries, with particularly robust markets in the US, Germany, Ireland, Netherlands, and France. This broad international reach is a testament to the quality and appeal of AYBL’s products. In order to accommodate the growing demand from these markets, the company has plans to establish a new UK headquarters and European warehouse later this year. These strategic moves will help to streamline operations and improve efficiency in serving customers worldwide.

To drive its global expansion even further, AYBL aims to strengthen its senior management team. As part of this plan, the company has already appointed Lewis Morgan, co-founder of Gymshark, as executive chairman last year. This addition brings valuable expertise and experience to the team, setting the stage for continued growth and success.

AYBL’s growth strategy also includes brand acquisition, and the company has already taken its initial steps in this direction by incorporating women’s fashion brand, Because of Alice (BOA), into its portfolio in 2021. This strategic move allows AYBL to diversify its offerings and tap into new markets, further solidifying its position as a leader in the fashion industry.

With its ambitious growth plans and remarkable achievements, AYBL Group is well-positioned to make an even greater impact on the global fashion industry. The company’s commitment to innovation, quality, and customer satisfaction will continue to drive its success in the years to come.

Useful Links:
1. AYBL Official Website
2. AYBL’s Recognition in The Sunday Times