AYR, the beloved womenswear brand founded by Maggie Winter and Max Bonbrest, is delighted to announce the expansion of its collection this fall with the long-awaited launch of menswear. Known for its emphasis on timeless, classic pieces rather than fleeting fashion trends, AYR has experienced considerable growth in 2021, achieving profitability for the first time. With this success, AYR is now setting ambitious goals to double its business in the coming year.

To bring their menswear vision to life, AYR has collaborated with Brice Pattison, a seasoned menswear designer with an impressive portfolio that includes renowned brands like J. Crew, Todd Snyder, and the Black Tux. Pattison has carefully curated an assortment of 60 key pieces for the collection, focusing on essential items such as jeans, graphic T-shirts, cardigans, and overcoats. Each piece is crafted using high-quality materials, ensuring both style and durability. The denim is proudly manufactured in Los Angeles, while the sweaters are created from luxurious Italian yarns. The T-shirts, on the other hand, are made from Peruvian pima cotton for a soft, comfortable feel.

AYR is committed to offering its menswear collection at accessible price points. The range begins with T-shirts starting at $65, denim reaching up to $200, and the highly sought-after 100-percent wool overcoat priced at $985. Shirts will be priced between $145 and $195, while sweaters and sweatshirts will range from $145 to $275. Pants will be available for $195 to $225, and the collection will also feature vests and bomber jackets priced from $245 to $365.

Mark your calendars, as the highly anticipated menswear collection from AYR will be launching on September 12. Exclusive to AYR’s e-commerce site, customers will have the privilege of being among the first to purchase these timeless wardrobe staples. AYR’s expansion into menswear aims to cater to a diverse range of customers seeking well-crafted, enduring pieces that never lose their appeal.

As AYR continues to expand its offerings, the brand’s commitment to delivering timeless fashion remains steadfast. The introduction of the menswear collection allows AYR to extend its mission of providing individuals with a carefully curated selection of wardrobe essentials that can be enjoyed year-round. Whether it’s a pair of flawlessly tailored jeans or a versatile overcoat, AYR’s menswear collection embodies the enduring appeal of timeless style and unparalleled craftsmanship.

For more information about AYR and its menswear collection, please visit the official website [link] and explore their comprehensive range of timeless wardrobe staples [link].

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