Following the announcement of Rhuigi Villaseñor’s departure, the luxury brand has officially confirmed the arrival of Simone Bellotti as the new leader of its collections.

The transition has been remarkably swift. Just seven months after joining Bally’s creative studio, Simone Bellotti has now assumed the role of Design Director, bringing with him 16 years of experience from his time at Gucci. This internal promotion comes as a surprise after Rhuigi Villaseñor’s unexpected departure, occurring just over a year since he took on the position.

With an impressive background that includes working at renowned fashion houses such as Dolce & Gabbana, Bottega Veneta, and Gianfranco Ferré, Simone Bellotti has been entrusted with the mission to “reinterpret and rejuvenate our signature codes in today’s context,” as emphasized by Nicolas Girotto, the brand’s CEO. Girotto further highlights the brand’s commitment to craftsmanship, innovation, and the embodiment of “Swiss luxury.”

Simone Bellotti expresses his deep gratitude, stating, “It is a tremendous honor to be appointed as Bally’s Design Director and to contribute to its exceptional heritage. The unique Swiss legacy of the Maison, coupled with its pioneering spirit and unwavering pursuit of excellence, serves as a profound source of inspiration.”

The eagerly anticipated inaugural collection by Simone Bellotti for Bally will be unveiled in September, coinciding with the prestigious Milan Fashion Week.