Bazaarvoice, a renowned provider of product reviews and user-generated content solutions, has recently announced a change in majority ownership. Private equity firm Thomas H Lee Partners (THL) has acquired a controlling stake in the company, while Marlin Equity Partners, the previous majority investor, will maintain a significant stake.

Bazaarvoice has an integral role in driving e-commerce traffic through its user-generated content platform. Working with a vast network of over 11,500 brands and retailers, the company offers technology to collect, moderate, curate, and distribute user-generated content. Its Influenster community, comprising over six million consumers, contributes more than a million reviews monthly.

The shift from offline to online shopping channels is an enduring trend that is set to continue. During their purchasing journey, consumers heavily rely on the opinions of other shoppers. Bazaarvoice provides marketers with the essential tools to acquire, curate, and deliver user-generated content to their customers at a large scale, according to Jeff Swenson, Managing Director at THL.

In the past year, Bazaarvoice has experienced significant growth by expanding its integrated solution portfolio to meet the rising demand for revenue driven by user-generated content. The acquisition of Curalate, a provider of visual and social content, has further solidified Bazaarvoice’s position as a leading full-funnel platform. This acquisition enables the company to offer product inspiration and encourage consumers to make unexpected discoveries.

With the support and investment from THL, Bazaarvoice is well-positioned to continue its growth trajectory in the market for user-generated content solutions. The company will continue to enhance its offerings and provide marketers with innovative tools to leverage the power of user-generated content in driving online sales and fostering brand loyalty.

For more information about Bazaarvoice, please visit their official website here.

To learn more about Thomas H Lee Partners, visit their website here.