Beauty groups such as L’Oréal and Unilever are shifting their focus towards more sustainable fragrances, and are taking steps to invest in this area. L’Oréal has recently announced an exclusive partnership with Cosmo International Fragrances, a family-owned fragrance production company based in Provence. The objective of this partnership is to develop a slow, water-free essence extraction method that is low in energy consumption and aligns with environmentally friendly principles. By incorporating this technology into its luxury fragrances, L’Oréal aims to reduce its impact on the environment while still delivering high-quality products.

The newly developed extraction technology by Cosmo International Fragrances allows for the extraction of volatile fragrance molecules from natural ingredients without using traditional distillation methods. This innovative approach enables the preservation of all the qualities of the flowers and other ingredients, making it possible to recycle them for future extractions. The first fragrance resulting from this partnership will be a fine fragrance featuring the natural floral scent of the tuberose, and it is set to be launched in 2024.

On the other hand, Unilever is making its entry into the perfume sector through its start-up investment program, Unilever Ventures. The company has partnered with True Beauty Ventures, a US investment firm specializing in the beauty and wellness sector, and has acquired a minority stake in the Canadian fragrance brand The 7 Virtues. The 7 Virtues is renowned for its clean and sustainable fragrances, which are made using fair-trade essential oils sourced from countries recovering from conflict and war. These perfumes are hypo-allergenic and contain over 22% essential oils, produced with sugar cane alcohol. With the support from Unilever, The 7 Virtues aims to expand its international retail presence with Sephora and establish an office in New York. Additionally, the brand plans to open a laboratory in Nova Scotia, Canada, where customers can create their own personalized fragrances.

According to reports, the revenue of The 7 Virtues has been growing at a faster rate than the overall perfume sector, experiencing an 80% increase in fiscal 2023. This demonstrates the rising consumer demand for sustainable and ethically sourced fragrances. Beauty groups like L’Oréal and Unilever are recognizing this trend and investing in innovative and sustainable fragrance production methods to meet these demands. By prioritizing sustainability, these companies are not only reducing their environmental impact, but also appealing to conscious consumers who actively seek more responsible and ethically made fragrances.

Useful links:
1. L’Oréal Official Website
2. Unilever Official Website