Beiersdorf, the German skincare company, is expecting a strong year of growth thanks to increased demand for its popular beauty brand Nivea and its sunscreen products. The company has revised its annual forecast for organic sales upward for the second time this year, now predicting a high single-digit to low double-digit percentage increase in sales for the entire group and its consumer unit.

In the first half of the year, Beiersdorf experienced a 12.3% growth in sales, reaching €4.9 billion ($5.35 billion) compared to the same period in the previous year. The company also reported a rise in adjusted operating profit, reaching €852 million compared to €710 million in the previous year.

The CEO of Beiersdorf, Vincent Warnery, expressed his satisfaction with the performance of the Nivea and Derma brands. Nivea sales increased by 17.9% compared to the previous year, while sales of the Derma brands saw a significant 26.1% jump. The demand for sun protection products, especially in North and Latin America, played a major role in this growth.

However, the luxury brand La Prairie faced challenges, experiencing a 9.9% decline in sales during the first half of the year. This decrease was mainly attributed to disruptions in the Asian travel retail markets caused by the doaggio business. Despite this setback, Beiersdorf remains optimistic about its overall growth prospects for the year. The strong performance of Nivea and the Derma brands has compensated for the decline in the luxury segment.

Beiersdorf will continue to focus on meeting consumer demand, particularly for sun protection products, and expanding its presence in key markets worldwide. With its revised sales forecast, the company is confident in its ability to achieve strong growth.

Relevant articles:
Forbes: Beiersdorf Company Profile
Reuters: Beiersdorf Company News