Beiersdorf, the renowned manufacturer of popular skincare brands like Nivea and La Prairie, has raised its sales expectations for the year 2023 after an impressive performance in the first quarter. The German company reported an impressive 12.2% increase in preliminary organic group sales, largely driven by its consumer business unit. This remarkable growth has prompted the company to revise its previous sales forecast and it now anticipates organic sales to grow in the mid-to-high-single-digit range.

In the first quarter, Beiersdorf’s organic group sales reached a staggering €2.48 billion ($2.71 billion), surpassing the €2.22 billion reported in the same period last year. The consumer business segment, in particular, experienced a significant surge in organic sales, marking an impressive 14.8% increase compared to the previous year’s figures.

Excited by the strong start to the year, Beiersdorf expressed confidence in achieving a favorable margin on core profit, thereby affirming its earlier forecast. The company is scheduled to release its full results for the first quarter of 2023 on April 26th, allowing for a comprehensive analysis of Beiersdorf’s performance and growth.

This positive development is seen as a testament to Beiersdorf’s continuous commitment to delivering high-quality skincare products that resonate with consumers worldwide. With the increased sales outlook and impressive organic growth, Beiersdorf is positioned for further success in the global skincare industry.

Useful links:
Beiersdorf Official Website
Nivea Official Website